Opera Media continues to impress the billions of mobile internet users. This time with the recent launch of its unlimited mobile VPN (Virtual Private Network) app for iOS devices, the company is trying to woo nearly 1.1 billion active iOS...

Retargeting has become the hot favorite technique in the online advertisement space to lure in more and more customers and increase the market sales for a particular brand because in general only 2% of shoppers convert on the first...

As 2014 is approaching closer, many analysts are drawing speculations about possible trends in the social media arena in the next one year. Marketers are referring various reports and study analysis to prioritize their business objectives based on trends...

Social media has introduced numerous opportunities for brands to engage directly with customers on Facebook Inc. (NASDAQ:FB), Twitter Inc.(NYSE:TWTR), YouTube, Vine and Instagram. More than 79% of world-wide brands communicate their message or market their content in various rich media...

Good customer service is the lifeline of any business. Brands can grab in new customers by offering discounts and attractive deals but firms will remain profitable for long periods only if they are able to convert at least a few...

Social Media is widely adopted by people worldwide and the demand for their queries from various firms via Social media has become almost mandatory. However, those companies that are reluctant to respond to the customers' queries, most probably might...