Social Media

Brands are spending billions of dollars every quarter on advertising. According to the latest Sensor Tower report, the total US digital ad spending reached over $23 billion in Q3 2022, with over 5% quarter-over-quarter growth. Interestingly, social channels accounted...

Chew this - The global influencers' marketing spending in 2022 is estimated to cross a whopping $16.4 billion, up from $13.8 billion in the previous year. But what is making heads turned is the fact that more than 75%...

One must always be mindful of what he wishes for; this also applies to the world's richest person. On Wednesday, Twitter's new owner Elon Musk invited users to send him complaints about the platform. However, little did he know...

Twitter is about to enter its second week of full-time work under the leadership of Elon Musk with half its employees. However, the week is expected to be full of challenges for Musk as he will have to deal...

This is perhaps the fastest and largest layoff done by any company after getting acquired or merged. Twitter Inc (NYSE:TWTR) fired more than 90% of its employees in India this weekend as a part of the global layoffs initiated...

When Elon Musk first expressed his interest in acquiring Twitter early this year, little did anyone know the level of impact on the future of Twitter. Fast forward to October 2022; Musk had set the record straight from the...

Within less than a week since Elon Musk puts himself in the driving seat, the world's richest person has started dictating his term to Twitter employees. Now that he is the owner of Twitter, Elon Musk has issued employees...

Facebook parent company Meta Platforms Inc has forecast a sluggish holiday quarter and significantly higher loss from Metaverse investments for the year ahead. Consequently, the brutal stock market reacted against the share value of Meta which tanked 20 percent...

The cold war between Apple and Meta seems to be far from over. Ever since Apple updated its iOS 14 privacy policy and introduced its App Tracking Transparency (ATT) feature on iPhones, Mark Zuckerberg, CEO - Meta (firmly known...

Amidst the fear of global meltdown, many companies have started executing the cost optimisation process to stay competitive and afloat. Getting rid of the employees on a bench or non-performing assets is the first step that most companies take....