Google Pay Learns From WhatsApp Debacle: Plans To Monetise Users’ Data, Albeit In A Right Way

Must Read

How To Leverage On Cold Calling to Help You Win Big In 2021

Cold calling is an old-fashioned sales strategy that involves sales representatives reaching out to prospective customers who have not...

Indian Marketers To Invest More On Social Media In 2013: 52% Focus On Customer Acquisition [Report]

Majority of e-Marketers are focusing on Customer Acquisition via Social Media in 2013, according to a latest e-Marketing research...

It’s Raining Money For Crypto Experts in India: Salary As High As ₹80 Lakh Per Year

Fueled by the increasing demand from the IT service providers serving international clients, consultants, and Fintech startups the war...

After 3.5 years of its existence in India, Google’s payments’ arm Google Pay, or GPay as it’s called mostly, is now making a significant move towards monetization.

On Thursday, the Alphabet-owned tech giant announced that Google Pay will soon roll out an update next week, allowing it to tap into its users’ transaction data and monetize the same.

But, that being said, unlike WhatsApp, GPay intends to make the transition the right way. Thus it plans to give its existing users ample warning along with an option to opt-out from the upcoming change.


According to the company, users can prevent the Google Pay app from using any kind of their data, be it transactional or some other kind, as part of the changes starting in the next week. And to make sure users aren’t blindsided, the app, by default, will have users data sharing setting as opted-out.

Now, what’s in store for users who do agree to share their transactional data with Google Pay?

For them, Google will start using it to display personalized offerings. However, the company heavily asserted that it doesn’t necessarily mean the Alphabet-owned giant will be selling off user data to third-party companies or share it with some other Google product to target ads towards users.

Google’s VP of Product Management Ambarish Kenghe, in a blog post about the upcoming change to Google Pay, explained that the full control over data rights will remain with users itself in order for its users to have a better understanding of what exact data they are sharing with Google.

Google said that GPay users can choose to change their mind about opting in or out of the change at any given moment and will also have the ability to delete the records of certain transactions they wish to keep private. Also, those users who do not agree to share their data with Google won’t miss out on any features of the GPay app that opted-in users have access to.


This move, according to Kenghe, is not a response to a regulatory notice the company has recently received from the Indian Government. Instead, it is a genuine and transparent approach towards monetizing users’ transactional data that many apps make use of without being as upfront as Google.

Google Pay, which competes with the Walmart-backed PhonePe app and SoftBank-backed PayTM, has successfully amassed over a whopping 70 million users in India. However, due to consistent technical glitches faced by Indian banks during November-January, it lost its position as the frontrunner in UPI transactions.

It now remains to be seen how will Google Pay’s users react to this incredibly transparent announcement of the upcoming change. And if they will opt-in for the same. We will keep you updated on all future developments. Until then, stay tuned.


Please enter your comment!
Please enter your name here

Latest News

Price of Google Pixel 6 Leaked: The Jaw-Dropping Price Tag Could Change The Game

The price of Pixel 6 could start from $599. The much-awaited Google Pixel 6 is expected to get price...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This