None of The Phones Are Perfect : Steve Jobs

Must Read

Microsoft Warns Millions of Windows 10 Users, And It’s Scary!

Microsoft’s Windows 10 update worries seem to haven’t stopped even after they started to secretly offer Windows...

Microsoft Study Reveals Indians Have Become Less Digitally Civilised Than The Previous Years!

With the coming age of digital boom in India, more and more people have been gaining access...

SEO Secret: Meta Description Drives More Clicks Than Title, Reveals Study!

If you are a digital marketer in 2020 or someone who takes a keen interest in consumer...
adminhttp://dazeinfo.com
An avid industry analyst passionate about Mobile, Technology and Entrepreneurship. A internholic user can be found by "amit6060" on social networks.

After days of predictions, discussion and anticipations, finally it has been cleared that there no recall, no lucrative offers or gits to existing iPhone 4.0 owners who are suffering and eagerly waiting an announcement from Apple on Signal Strength issue for some time. Steve has blowed fine and clear “There is no Attenagate”. So the end results, according to Apple, whole issue with the iPhone 4.0 attenna issue “blown so far out of proportion”

To view complete Video, click here.

So what are the guidance from Apple to all iPhone owners who are sufferings from ongoing signal strengthen issue :

Advertisements
  • Apple suggests that all iPhone users must install the latest released iOS 4.0.1, which is supposed to fix iPhone signal issue.
  • Apple can’t make enough bumpers and cases. So company will engage third-party to replace the bumpers & cases for all iPhone 4.0 owners.
  • Refunds to all who already bought bumpers.
  • Interestingly, a reminder to all iPhone users about 30 days money back guarantee on all iPhone 4.0. Refunds and cases will be available on Apple website early next week.

That’s it. Story ends here. Despite of all facts & figures, Steve insist on the fact that signal strength issue is not only with iPhone. All other smart phones also face the similar issue time to time.

“We did our own testing. Let me show you an example of some other smartphones. First, Blackberry Bold 9700, perhaps the most popular business smartphone … … Pretty much identical to the videos on the web about the iPhone 4.”

To stamp his views, Steve  kept few facts handy with him.

  • Complaint rate on Applecare for antenna or reception issues: 0.55%
  • iPhone 4 has 1/3rd of the return rate of the iPhone 3GS
  • The revelation that while the iPhone 4 drops more calls the 3GS, this is less than 1 in 100 more.

In order to console their pained iPhone customers, he tried to convince how much he love them with words :

“We love our users. We try very hard to surprise and delight them. We work our asses off, and it’s great, and we have a blast doing it, and we make some pretty interesting products for them. Macs, iPhones, iPads, iPods, the Apple TV … we make some pretty great products. We love our users so much we’ve built 300 Apple retail stores for them, the best buying experience in the world”

Advertisements

obs was also keen to dispel the “style over function” argument, with more love:

“We’re an engineering company. We think like engineers, and we think it’s the right way to solve real, hard problems. I don’t think the fact that we love our customers is going to change at all. I don’t think we could run any faster. We’ve had cots in the labs, cars in the parking lots all night. We’ve been living here.”

But it’s clear that this episode has left Apple feeling unloved. Jobs again:

“I guess it’s just human nature, when you see someone get successful you just want to tear it down. I see it happening with Google. Google is a great company. Look at everything they’ve created. Would you prefer if we were Korean companies? Do you not like the fact that we’re an American company leading the world right here? Of course we’re human, of course we’ll make mistakes. But sometimes I feel that in search of eyeballs for these web sites, people don’t care about what they leave in their wake.”

It also seems that, more than anything, it was the coverage in Consumer Reports that had the most effect:

“One thing is how much we love our customers and how we are going to take care of them. We were stunned and upset and embarrassed by the Consumer Reports stuff, and the reason we didn’t say more is because we didn’t know enough. If we’d have done this event a week and a half ago, we wouldn’t have had half the data we have today.”

So is this enough to put out the fire? I’m not sure. Bottom line though, there are two issues here:

  • Will consumers be happy with what’s on the table (free case, refund)?
  • How badly has this damaged Apple reputation?

2 COMMENTS

  1. […] Smartphones running Google’s Android operating system outsold those running Apple’s iOS in the first half of 2010 by a margin of 27% to 23% of the US market. The news builds on data from NPD that showed the same result in the first quarter, when Android claimed 28% of smartphone sales to iPhone’s 21%. Although Apple has recently celebrated the huge success of iPhone 4.0 across the globe, Android phones seems to be much more promising specially after the negative remarks and criticism by many iPhone users who struggled with signal strength issue. […]

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

LinkedIn Finally Rolls Out The Most Requested Feature By Users

Microsoft owned LinkedIn has recently been reported to have revamped its profile section with an amazing feature...

Google is Giving Microsoft a Taste of its Own Medicine

The latest version of the Microsoft Edge browser was launched about a month ago for Windows 10, Windows 8, Windows 8.1, and...

PhonePe Is Betting Big On The New Facility To Woo Smartphone Users And Merchants

The popular digital payments app PhonePe has recently been reported to launch a feature which is bound to solve their user’s cash...

Microsoft, Xbox, and One Small Mistake: Loss of $1 Billion

Microsoft Corporation (NASDAQ:MSFT) needs no introduction as it is one of the oldest players in tech space and dominated the industry undisputedly...

Facebook Without Mark Zuckerberg And Sheryl Sandberg?

Imagine Facebook without Mark Zuckerberg and Sheryl Sandberg, the current CEO and COO of the world's largest online social media network having...

Essential Email Marketing Features for eStore Owners That Generate Guaranteed ROI

Email marketing is essential and is a significant part of current digital strategies. Email marketing reigns supreme when you need to enhance...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This