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Segmented Push Notification on Apps Has Higher Engagement Rate [REPORT]

One of the most important tasks for an app marketer is to ensure that users are actively engaging with the app. To create more engagement, app marketers are now turning towards Push Notifications, which provide higher click-through and conversion...

With Just 1% Market Share iPhone 6 Plus Beats iPhone 6 In User Engagement

Though Tim Cook, CEO - Apple Inc. (NASDAQ:AAPL), has given numerous interviews but one is remembered for a  remarkable statement-"Anything can change. The smartphone revolution is still in the early stages." Little did he know that his statement beautifully...

With 34% More In-App Time, Large Screen Devices Lure App Developers !

Till last year, the subjects of concern in the smartphone industry were the improvements in the available features, performance benchmarking, competition with the OEMs and the rise of homegrown vendors. Though these continue to exist, rather have become dominating concerns,...
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OYO Introduces New Initiatives to Increase Employee Satisfaction

With work from home having become the new norm for most Indian startups due to mandatory social...
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Amid Acquisition Talks, TikTok Gearing Up For A Legal Battle!

Desperate times call for extreme measures. The popular short-form video app TikTok has been facing unprecedented amounts of backlash from Uncle Sam...

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

PAN-Aadhaar link: 32.71 Crore Indians Can Now Reap the Benefits

The agenda to link every citizen's Aadhaar card with their PAN card has been on the Indian Government's radar ever since 2017....

When A City Had To Pay Ransom To Cyber Criminals!

While the rapid advancement in technology surely did gift us with newer and more powerful devices, be it smartphones or iPads, it...