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Segmented Push Notification on Apps Has Higher Engagement Rate [REPORT]

One of the most important tasks for an app marketer is to ensure that users are actively engaging with the app. To create more...

With Just 1% Market Share iPhone 6 Plus Beats iPhone 6 In User Engagement

Though Tim Cook, CEO - Apple Inc. (NASDAQ:AAPL), has given numerous interviews but one is remembered for a  remarkable statement-"Anything can change. The smartphone...

With 34% More In-App Time, Large Screen Devices Lure App Developers !

Till last year, the subjects of concern in the smartphone industry were the improvements in the available features, performance benchmarking, competition with the OEMs and...

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Is The Acquisition Of GitHub A Sign That Microsoft Is Finally...

It's been a few days now since the sensational news about the acquisition of GitHub by Microsoft Corporation (NASDAQ:MSFT) broke. The move has divided...

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