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Segmented Push Notification on Apps Has Higher Engagement Rate [REPORT]

One of the most important tasks for an app marketer is to ensure that users are actively engaging with the app. To create more engagement, app marketers are now turning towards Push Notifications, which provide higher click-through and conversion...

With Just 1% Market Share iPhone 6 Plus Beats iPhone 6 In User Engagement

Though Tim Cook, CEO - Apple Inc. (NASDAQ:AAPL), has given numerous interviews but one is remembered for a  remarkable statement-"Anything can change. The smartphone revolution is still in the early stages." Little did he know that his statement beautifully...

With 34% More In-App Time, Large Screen Devices Lure App Developers !

Till last year, the subjects of concern in the smartphone industry were the improvements in the available features, performance benchmarking, competition with the OEMs and the rise of homegrown vendors. Though these continue to exist, rather have become dominating concerns,...

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Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...
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COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...