One of the most important tasks for an app marketer is to ensure that users are actively engaging with the app. To create more engagement, app marketers are now turning towards Push Notifications, which provide higher click-through and conversion...
Though Tim Cook, CEO - Apple Inc. (NASDAQ:AAPL), has given numerous interviews but one is remembered for a remarkable statement-"Anything can change. The smartphone revolution is still in the early stages." Little did he know that his statement beautifully...
Till last year, the subjects of concern in the smartphone industry were the improvements in the available features, performance benchmarking, competition with the OEMs and the rise of homegrown vendors. Though these continue to exist, rather have become dominating concerns,...
