Tag: litmus
54% of Email Is Now Open On Mobile Devices, Apple Users Are More Email Friendly Than Android [REPORT]
It is a well-known fact that we are now living in the "smartphone era". The smartphone revolution has come and gone, and now it is characterised by its near-universal ubiquity. As we reported earlier, Google's Android OS has overtaken Microsoft's Windows as the internet's most used operating system. Mobile continues to flourish and grow around its app-based ecosystem. The...
Apple iPhone, Mail Generate Greatest ROI to Email Marketing Campaigns
Apple Inc. (NASDAQ:AAPL) is indeed the most valuable brand and the sales of iPhone has played a key role in the company’s gargantuan success. The most wannabe smartphone is not only helping Apple to rule the roost, but also making it dominate in many other segments, including email marketing.In the last few years, as more and more people are...