kantar

What do winning brands have in common that the less successful ones don’t? It’s merely the fact that they adhere to the age-old principle - ‘Customer Is King’ and strive towards delivering their consumers the best possible experience. In a recent study...

Data has undoubtedly become the lifeblood for commercial and governance activities in the 21st century. And with a burgeoning youth population and an estimated 60% being rural, the rise of a data-dominated digital economy is inevitable. The contribution of rural India has been...

With a net market valuation of nearly $800 billion, Apple Inc. (NASDAQ:AAPL) is now world's most valuable publicly traded company. The name Apple is synonymous with innovation and is widely considered to constitute the cutting edge of consumer tech....

Android has been dominating the smartphone OS market with nearly 85% of the market share in 2016. For the last few years, Android has further strengthened its smartphone market share as iOS from Apple Inc. (NASDAQ:AAPL) has been losing grounds. However, looks like Apple...

Even in the trying times of global smartphone sales, one thing that has remained constant has been the tussle between the two giants in the Mobile OS industry - Google Android and Apple iOS. According to the latest report...

Global Smartphone sales in 2015 skyrocketed beating all the projections and estimation and iPhone has played a key role in the massive growth. Despite all the recent doom and gloom surrounding the future of the iPhone, one fact that...

The big screen Apple iPhones have pushed the worldwide smartphone OS industry to go through an interesting phase. While iOS (iPhone) is winning in all the major markets, it's losing grounds to Google Android in the home country. In the battle...

Apple iPhone was launched in Europe on Nov 9, 2007. The locked sim model which was then popular with Apple caused controversies and legal issues in several European countries including Germany, France, and Italy. However, it didn’t tarnish the...

Xiaomi, touted as "Apple of China", has been pushed to the second position by none other than the Cupertino Giant itself Apple Inc. (NASDAQ:AAPL) in China. According to the recent report by market researcher Kantar Worldpanel ComTech, Apple's smartphone sales...

The unprecedented sales of iPhone 6 and iPhone 6 Plus in Q4, 2014 helped Apple Inc. (NASDAQ:AAPL) to regain grounds in all the major smartphone markets, including US, China, Australia and Europe. According to the latest data on smartphone...