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Brief Ecommerce Social Media Technology

TikTok Influencers Could Make Money Directly Using The New Feature

Fabian Barn, the founder of website development resource sharing company UpLabs, brought TikTok’s new social commerce feature to notice in a tweet posted on Thursday.

The said new feature that allows Instagram influencers to add commercial links in bios and descriptions of posts, similar to Instagram’s social commerce features – is currently in their beta testing phase. The feature, however, is only available to a small proportion of Instagram influencers in the U.S.

TikTok is a short video sharing app developed by Chinese company ByteDance. The app was launched in 2016 and has since become virally successful, having reached 1 billion users worldwide in 2019, just three years after its launch. Interestingly, for the last few quarters it has emerged In the first quarter of the current financial year, TikTok was the third most downloaded smartphone app.

TikTok: an upcoming hub for influencers to earn money?

ByteDance, which is seemingly dedicated to creating a positive experience for its users, rolls out new features to improve customers’ experience with the app, according to a spokesperson.

However, if TikTok permanently adopts its social commerce elements into the app’s framework, its already massive growth could reach new heights.

Given the demographic preferences TikTok users belong to (teens/young adults aged 16 – 24, most of which are women), it could become a land of countless opportunities for brands and influencers alike, as most young consumers today shop online and are most strongly impacted by video content.

Influencer marketing has increasingly become a common strategy for brands to reach audiences. It is favoured due to being cheaper than traditional advertising along with providing access to highly specific consumer bases through a trustworthy channel, i.e., the influencer. Today, influencers can easily make a 4 – 6 figure sum (in dollars) if their follower count is big enough. The biggest TikTok stars reportedly have net worths ranging from $4 million to $1 billion.

Thus, taking these factors into account, it is highly likely that if social commerce ends up becoming a regular feature of TikTok, it will pose a big benefit to established and upcoming influencers.

Beta test coming at a strategic time

Luckily for TikTok, Instagram’s recent move to hide the number of likes a person’s posts gets from their followers has caused influencers to criticize it. Since the change is now almost globally functional, some influencers are highly likely to move to other services that allow them a better chance at attracting brands. TikTok could become one such brand.

Lofty ambition even amid growing scrutiny

ByteDance is eager to grow and gain a foothold in the global tech market and TikTok is undoubtedly their access pass.

Although TikTok’s success has been impressive, its parent company has expressed plans to launch the TikTok phone, for which it has partnered with Chinese device manufacturer Smartisan Technology.

This project will create an opportunity for ByteDance to increase the number of users for TikTok as well as their other apps, by pre-installing them onto the phone.

Global tech giants are taking notice of TikTok’s growing success and doing whatever they can to stay abreast of the influence it has mustered. For instance, a new Instagram tool is said to replicate TikTok like features.

Concurrently, TikTok’s becoming the target of more and more scrutiny. Recently, US senators urged it be investigated. TikTok bans are being contemplated and implemented in many countries, including India, one of the top 3 markets for the service. Furthermore, there’s the added suspicion of TikTok selling user data without discretion due to it being a free service with a large user base.

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Brief Mobile Mobile Apps

Influencer Marketing: A Game Changer for Mobile Apps!

Mobile app development companies spend a good amount of time figuring out how to boost conversion rates and drive revenue. As the world moves forward digitally, the traditional mode of marketing has made for something more inventive that is likeable and shareable. What the majority of brands are doing is that they are picking personalities with the tremendous following on social media platforms, who in turn advertise and speak on the products to their followers. This is what influencer marketing is and has proven to be quite effective across business verticals.

The creators of audio and video content generate a massive following on platforms like Instagram and Youtube. Therefore, mobile app owners simply have to align with the influencer who would be ideally like their typical end-user and who in turn with a  little amount of convincing power can attract more consumers on similar lines.

$10 billion market: Yes, you read it right! The estimated size of the influencer market itself speaks about the importance and attention it’s grabbing from brands.

An influencer marketing campaign is an effective way of driving conversion rates since brands then wouldn’t have to rely on traditional methods of reaching out to an audience in a limited space. Here are some tricks of the trade that will help to design an effective influencer marketing campaign that guarantees ROI.    

#1 Increased Brand Awareness

Influencers happen to increase brand awareness unlike seen before. We are conditioned to look up to someone who fits the bill of our ideal self and brands with the power of the social media platforms are leveraging this technique to increase their brand awareness. From tech reviewers to content creators in the field of Science and Arts, Youtube houses diverse influencers who cater to millions of people across the globe.  If your app inspires people to take care of their health, it would be ideal for you to go for an influencer who’s a fitness trainer, blogger or athlete. People who are experts in their profession are more likely to scale your app idea and boost your conversion rates.  

#2 Choosing the right influencer

Ensure to select an influencer who will more likely to be your end-user. Selecting someone for just making rounds on the basis of merit (views, impression, and subscribers) won’t do any good for your product in the longer run. Any miscommunication or misunderstanding will not only compromise time and money but your reputation too. Do not invest in someone who has little or no interest in your mobile application and what it stands for.

Always start with the audience and trackback to the influencer who can be a game-changer in the market.  A little homework on demographic location, genders, and age-groups can be effecting in picking up the right influencer for your app.

#3 Builds trust and credibility

Influencers work hard to cement their relationship with their users and together they form this relationship which runs on credibility and trust. It means that the influencer is trustworthy and presents credible sources to its audience and does not distort the information. And naturally, the followers would be inclined to the recommendation of their respective influencers in whatever form or shape. The audience, in general, is more likely to trust the testimonial from an influencer rather than a brand itself. An effective influencer would always do his or her homework before saying something to its audience. They know the consequences if they do not carefully choose their words. An improvised or impromptu suggestion of your app than a well-written script could be positively perceived by the audience that can definitely add value to your services as a whole.

Things to keep in mind

As a mobile app owner, getting an influencer who works best for you really boils down to the setup of your company. From app type to budget allocation to target audience, all factors need to work in harmony to produce the desired effect.

How you approach this form of marketing is critical to your success along with the mobile app development solutions you will devise.  Keep in mind the following points. 

  • Start asking questions on the type of influencer and content that fits your bill and needs. Does your app cater to all or a particular section of an audience? Do you like influencers who are witty and use humour to reach out or the ones who get straight to the point? Etc.    
  • Reach out to influencers who are one the verge of exploding on the internet or are starting new. Not everyone can afford to hire influencers who have millions and millions of subscribers and it gets only dimmer if you are running on a shoe-string budget.
  • A marketing platform such as Reelio is widely used for influencer marketing that streamlines all your needs from reporting to payments. 
  • You can also create an incentive structure that is based on the sales generated by an influencer in an interval.
  • License your content so that it does not run on other channels without your consent.
  • Have comprehensive discussions with the influencer because they can give you valuable insights as to what might work for the audience and whatnot. 

Conclusion

More than 75% of end-users turn to social media to make decisions on purchases. Influencer marketing definitely delivers results and should be prioritized to drive installs and downloads. There are no pre-defined rules here since there are no set parameters of a successful influencer. One could say that the more engaging the influencer, the more engaging the content. This is certainly true but whether your partnership will be a hit or miss with the influencer will entirely depend on the strategic decisions you’ll make together for the audience. Influencers can be used to drive conversion rates for the mobile app or to establish credibility in the market. The United States, The U.K., and Australia have already laid down laws for high profile social media influencers so that they comply with the consumer laws and have told them about their duty to disclose sponsored posts for better transparency and accountability.

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Brief Internet

It’s Time To Become An Influencer: Grab A Sizeable Chunk Of $10 Billion Market

Everyone’s an expert on the internet. Sometimes that expertise can be determined by the amount of social media followers they have or by the level of engagement they can generate. As mass communication continues to evolve through the web, brands look to these self-imposed experts. Their influence alone can help drive up sales or further a worthy cause. This is widely and popularly known as Influencer marketing nowadays!

Being an influencer may seem easy based on all the articles you read online. The truth is, however, it takes a lot to hold onto that status much less achieve it. Influencers don’t even have to be some third party you can get to promote your product or service. If you’re dedicated enough, then you too can become an influencer.

It has been estimated that the Influencer marketing industry would be as big as $10 – $15 billion by 2020. Indeed it’s a sizeable amount and every individual influencer wants to have the biggest chunk of the pie. But, considering the rising number of influencers that are mushrooming with each passing month, becoming a real influencer who could generate ROI for brands is not going to be a cakewalk.

So, what are the tricks of the trade to stand out in the crowd?

Find a Niche: The Most Important

Internet personalities thrive when they find a specific niche to cater to. Make a list of topics you’re interested in. See if any relation to one another. James Rolfe, for example, is known to millions for his coverage of classic video games as his character, “The Angry Video Game Nerd.” He used this fame to branch off into other topics such as cult movies and 80’s nostalgia.  

Your Brand: Don’t Fake It

The internet is littered with all kinds of bloggers, vloggers, and streamers. If the market is saturated, how can you succeed? By finding your own voice, of course! People will follow you if you put your “spin” on a familiar subject.

Many influencers are have developed a habit of faking sponsored content by tagging their posts with #ads. The objective here is to falsely portray their brand as high in demand. They believe in “fake it till you make it” strategy.

Be warned, you are playing on the internet ground where things are quite transparent. Sooner or later people find the truth which will have an adverse effect on your brand. Remember, rebranding is much more difficult than branding!

Test Channels

Influencers typically stick to major social media channels and media sharing platforms. Not all are going to be successful. Try as many as you can to see which works right for you. Take note of how many follows and likes you get on each.

Consistency

Keeping a loyal fan base can be tough. Maintaining that level, and building on it, requires being consistent with your content posting. Set a specific date and time to post new content. This encourages fans to keep checking in.

Moment by Moment

Sometimes there’s just nothing to share. It might be difficult for podcasters and other production-based media, but it’s different for social influencers. On Instagram, it’s possible to live through the moment. Choose a moment out of your daily life to share.   

Exclusivity

People turn to the internet when they want to learn about obscure facts. This exclusivity can add value to your content. Give your audience an expert opinion and assure them of your trustworthiness. Don’t get too emotional, and always compare your work against others making the same claims. Are they coming up with the same answers or is there some detail they’re missing?

Production Quality

 If you’re passionate about your brand, then show your work. Whatever content you make must be of the highest possible quality. Use only the best tools and listen for feedback from your base.

Build Lasting Relationships

Whether at public events or online, it helps to connect with people. Remember your working for your audience, not yourself. Audience engagement demonstrates that you’re on their level, too. Connect with third parties to broaden your scope to fields outside your own. Your followers will appreciate this.

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Brief Internet Social Media Social News

Why Have Internet Influencers Started Shunning Brands Nowadays?

Well-heeled with a cargo worth of beauty label and heaps of brand partnerships, Kylie Jenner has topped off as the most influential internet sensation! In 2012, Kylie, only 15 years old, in collaboration with PacSun has targeted teenage girls, who were their target customer base. However, in 2015, Kylie shunned away from promoting existing brands and launched her own cosmetics line, Kylie Cosmetics.

This brand-promotion shifting didn’t stop there! Half-sister of Jenner, Kim Kardashian, is one of the major-league people but has now diverged a different path. Over a decade now, she has been sticking her metaphorical seal-of-approval on beauty products, shoes, among other things. However, now the 37-year-old has undergone a metamorphosis – it seems, from being a brand promoter to being a brand owner.

This is a paltry amount of instance, given that these products aren’t limited to cosmetics. Brands and Internet influencers range from self-care to tech products. But what is making them enter into a business which is already occupied by famous product-centric brands?

With Social-Media influencers distancing from brand endorsement and rather producing their own brands, will the brand building picture get more complicated?

Building New Brands Is Plain Sailing For Influencers!

With a towering user base already hooked onto social media and online shopping, it is absolutely no surprise that Internet Influencers have taken an entire economy by storm. The trend of selling personal brands seems clear-cut, given the Gen-Z cohort as the main target base, attracted towards fashion, make-up and self-care.

Influencers are already familiar with the brand building processes to generate revenue in the creator space. It comes as no sweat. Brands reach out to influencers, following which there’s a deal over compensation and then influencers promote the brand-specific products on their social media feed.

However, cutting this whole fiasco of negotiations comes easier – Starting your own brand! Although this doesn’t come as simple as ABC, on a brighter side, successful influencers have already cleared the most difficult portion of the test!

Internet Influencers Shunning Away From Other Brands?

According to many Internet Influencers, starting a brand is a way to invest in yourself and that establishes brand endurance. There’s zero pressure of pleasing any third party source and there’s freedom of being on the driver’s seat.

With most Influencers resorting to creating their own brands rather than promoting pre-existing brands, they note of enhancing their creative side, along with financial benefits. In addition, the brand thus created can market itself, and there’s lesser need to outsource other trappings.

“We can take the creatives ‘in house’ to put the business in a place where it can be successful and generate revenue.”- Jaquory Lunsford, a Los Angeles-based creator.

When these Internet Influencers duck away from existing brands, they outgrow the restraint of being answerable to them. This is one of the reasons, Kardashian has pulled back on licensing deals and is focusing on her own brands.

Influencers are already aware of their power to boost sales of third-party brands have now potentially ventured into a more lucrative spectrum – Use their power to boost their own brands. Smooth sailing, isn’t it?

Rat-Race of Pre-existing, Mainstream Brands!

With Internet Influencers incorporating their “influence” in promoting their own brands, give a cut-throat competition to third-party brands who were dependent upon these social-media presences for boosting their sales. The Internet Influencers who shared a symbiosis relationship of give-and-take for these third-party brands are now posing threat to their old benefactor, being in the same incumbent space.

Existing brands are realizing that it is more difficult to work with big-name influencers. The obvious reason being, they are too busy trying their luck at rolling out their own line of brands. At the same time, such internet influencers silently learn the traits of the business by being associated with big brands.

Now it all boils down to one question – Has Influencer Marketing reached its saturation point?