Influencer Marketing

Will ASCI’s New Guidelines Disrupt The Influencer Marketing Space?

Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for distinct disclosures when they collaborate with different brands for paid partnerships. A prominent labelling as sponsored and no...

TikTok Creators Minting Thousands Of Dollars From Brand Promotion Deals

The year 2020 has been a massive year for the Chinese short-form video app TikTok. After being one of the top 4 global apps for two years in a row, TikTok finally came for the crown, becoming the most...

Social Media Influencer Marketing: The Secret Sauce To Success!

Social media influencer marketing, or simply influencer marketing, has become a very popular model for advertising and engaging audiences for brands in recent years, due to the overwhelming increase in the use of social networking sites and other digital...

Social Media Influencers: Everything You Need to Know Before You Approach Them!

If you’re living in 2020, chances are you have at least one social media account open. More than ever before, marketers are wielding the power of social media to reach their target audiences through online space nowadays.  An average user...

Social Media Influencers On Hackers’ Target: 100,000 Accounts Leaked On Dark Web!

With influencer marketing and sponsored content being on the rise, more and more content creators, some even as young as 13, are actively trying to pursue a career in social media. Now, this highly lucrative modern-day career while having...

TikTok Influencers Could Make Money Directly Using The New Feature

Fabian Barn, the founder of website development resource sharing company UpLabs, brought TikTok’s new social commerce feature to notice in a tweet posted on Thursday. The said new feature that allows Instagram influencers to add commercial links in bios and...

Influencer Marketing: A Game Changer for Mobile Apps!

Mobile app development companies spend a good amount of time figuring out how to boost conversion rates and drive revenue. As the world moves forward digitally, the traditional mode of marketing has made for something more inventive that is...

It’s Time To Become An Influencer: Grab A Sizeable Chunk Of $10 Billion Market

Everyone’s an expert on the internet. Sometimes that expertise can be determined by the amount of social media followers they have or by the level of engagement they can generate. As mass communication continues to evolve through the web,...

Why Have Internet Influencers Started Shunning Brands Nowadays?

Well-heeled with a cargo worth of beauty label and heaps of brand partnerships, Kylie Jenner has topped off as the most influential internet sensation! In 2012, Kylie, only 15 years old, in collaboration with PacSun has targeted teenage girls,...

Latest News

Bitcoin Bounces Back: Could reach Record High By End of 2021

The value of Bitcoin touched a six-month high on Friday as traders were more confident that U.S. regulators will...