Influencer Marketing

Indian brands are showing unprecedented confidence in influencer marketing. The increasing influence of influencer marketing in India can be well understood from the recent report that highlights that over a third (33%) of Indian brands increased their social media...

Chew this - The global influencers' marketing spending in 2022 is estimated to cross a whopping $16.4 billion, up from $13.8 billion in the previous year. But what is making heads turned is the fact that more than 75%...

Content creators and digital influencers are buys in calling chartered accountants, tax experts, and influencer marketing agencies to decode the impact of newly drafted Section 194R of the Income-tax Act, which applies to social media influencers, on their earnings. Influencers...

Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for distinct disclosures when they collaborate with different brands for paid partnerships. A prominent labelling as sponsored and no...

The year 2020 has been a massive year for the Chinese short-form video app TikTok. After being one of the top 4 global apps for two years in a row, TikTok finally came for the crown, becoming the most...

Social media influencer marketing, or simply influencer marketing, has become a very popular model for advertising and engaging audiences for brands in recent years, due to the overwhelming increase in the use of social networking sites and other digital...

If you’re living in 2020, chances are you have at least one social media account open. More than ever before, marketers are wielding the power of social media to reach their target audiences through online space nowadays.  An average user...

With influencer marketing and sponsored content being on the rise, more and more content creators, some even as young as 13, are actively trying to pursue a career in social media. Now, this highly lucrative modern-day career while having...

Fabian Barn, the founder of website development resource sharing company UpLabs, brought TikTok’s new social commerce feature to notice in a tweet posted on Thursday. The said new feature that allows Instagram influencers to add commercial links in bios and...

Mobile app development companies spend a good amount of time figuring out how to boost conversion rates and drive revenue. As the world moves forward digitally, the traditional mode of marketing has made for something more inventive that is...