India is a festival-rich country, which not only amplifies the spirit of celebration but also fuels a surge in shopping enthusiasm. Amazon (NASDAQ: AMZN), the global e-commerce titan, strategically unveils its Festive Season Sale at least two times a...

Flipkart is gearing up to lock horns with Amazon in a strategic move aimed at seizing a larger slice of India's burgeoning e-commerce market. The Walmart-owned company introduced its own rendition of the premium subscription service - the Flipkart...

Amazon.com, Inc. (NASDAQ: AMZN) is shaking up the e-commerce world once again with a fresh twist in its seller playbook. The third-party sellers who choose to ship their own products instead of tapping into Amazon's fulfilment services are about...

India's digital advertising sector is experiencing remarkable growth, with Alphabet's Google and Meta maintaining their dominant positions over the years. However, as consumers' shopping preferences have changed in the last few years, particularly during the covid-19 pandemic, Amazon has...

Amazon Food is shutting down in India. This news comes as a surprise given that Amazon's food delivery service has been operational in the country for a little over two years now. In January 2020, the e-commerce giant started...

According to a study from BrightLocal, 79 percent of shoppers have confidence in online reviews as much as personal recommendations. But the eCommerce giant Amazon is suing Facebook group admins as it feels that online reviews posted by Facebook...

The much-awaited Indian festive season has finally kicked off on Sunday, October 3, 2021. India's two biggest e-commerce giants Flipkart and Amazon have begun their respective flagship sales, Big Billion Days and Great Indian Festival. Customers of Flipkart Plus...

: Amazon acquires MGM for a purchase price of $8.45 billion. This acquisition could have a far-reaching impact on the global OTT market. If you are a fan of classics such as Rocky, James Bond, Vikings, Handmaid’s Tales, Robocop, and more,...

The electric vehicle wave is taking over India in full swing and Flipkart is the latest entrant in the game! According to recent media reports, Flipkart has joined hands with Mahindra Logistics Limited (MLL) to accelerate the usage of electric...

The pandemic induced lockdowns and self-imposed house arrests led to Indian consumers increasing their screen time drastically. And that, in turn, helped over-the-top platforms such as Netflix, Hotstar, Amazon Prime, etc., log more watch hours and onboard new users. But,...