The eCommerce market in India would be growing leaps and bounds in the years to come as the post-pandemic market conditions look significantly promising. By 2024, India's eCommerce market is projected to grow 84% to reach $111 billion by 2024,...

India’s digital economy is transforming at a rapid pace and it is the amalgamation of digital content and commerce that is leading the charge. A recent report by Zinnov, a management consultancy firm, highlighted several trends that have emerged as...

Businesses are being bullish about digital marketing spend in India, all thanks to the increasing internet penetration, pushed by the novel coronavirus. When the COVID-19 hit globally, it led to massive lockdowns and curfews and that in turn tossed...

Tata Group is gearing up to dominate the digital front by placing bets on e-commerce led growth! According to the latest news, the Tata Group is planning to invest a whopping ₹3,500 crores in Tata Cliq, a group owned e-commerce venture. The...

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country of origin detail for products listed on its platform. According to a senior official from the Consumer Affairs Ministry, as this was the...

E-commerce personalization offers an exclusive experience to consumers by showing them product recommendations, content catered to their interests, and offers based on their browsing history, web cookie algorithms, purchases, and other types of personal information. Personalization enables a relationship...

Mukesh Ambani’s master plan to position Reliance Industries aka RIL as the top dog in Indian e-commerce is slowly starting to unfurl.  To strengthen its digital offerings, RIL is now aiming to acquire two of the most prominent startups in...

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of retail, namely brick-and-mortar retail has plunged to unprecedented depths. But given the salience of commerce in everyday life,...

Data has undoubtedly become the lifeblood for commercial and governance activities in the 21st century. And with a burgeoning youth population and an estimated 60% being rural, the rise of a data-dominated digital economy is inevitable. The contribution of rural India has been...

The worldwide digital adoption market is estimated to grow from a mere $81 million in 2020 to $180 million in 2027. The adoption of digital adoption platform software is increasingly prevalent across retail and ecommerce, which is anticipated to...