Brief

Acquiring new customers, getting users to install your app and keeping them engaged - The Mobile App User Retention - It is one endless rat race. Adjust, the mobile marketing measurement company, surveyed over 8 billion app installs globally and...

History is a testament to the fact that Apple Inc. (NASDAQ:AAPL) has often been credited with bringing game-changers into the fray. Revolutionary products which alter the market for all time to come. The iPhone is an extremely prevalent example of...

The app-based ride service provider Uber has already kicked off its marketing campaigns to make the most of this festive season in India. Uber Gift Cards, as the company calls it, is launched in India today. The company is...

After years of relative stability, the global mobile handset industry continues to undergo a massive transformation as a recent report from Counterpoint Research shows that the combined handset profit of Chinese brands has shattered the $2 billion barrier in Q2...

Social listening is an art, and if we believe in the findings of various studies brands are making a significant investment to stay on top of it. But looks like OnePlus is an exception here! By now you must...

Apple Inc. (NASDAQ:AAPL) never believed in putting all of its eggs in one basket. However, when it comes to the supply of OLED displays in iPhones, Apple finds itself in a tough situation. Looks like, the situation is no more...

The past two days in the tech world have been all about Apple Inc. (NASDAQ:AAPL). The company has just announced three new variants of the iPhone X; namely iPhone XS Max, iPhone XS and iPhone XR. All these new...

The world has been buzzing with news about new smartphone launches lately. Apple Inc. (NASDAQ:AAPL) created quite a stir with its announcement about the new iPhone XS Max, iPhone XS and iPhone XR, while killing off the original one from...

Cyber attacks happen every minute, every day, all over the world. They pother and they plague! Even small startups, let alone the largest organizations, are carped at by cyber attacks. Given the above, it doesn't quite come as a surprise...

Apple Inc. (NASDAQ:AAPL) launched three new iPhones yesterday - iPhone XS, iPhone XS Max and iPhone XR - along with Apple Watch Series 4. Alongside the launch, the company also made a surprising move that the world didn't notice much....