push notification

Segmented Push Notification on Apps Has Higher Engagement Rate [REPORT]

One of the most important tasks for an app marketer is to ensure that users are actively engaging with the app. To create more engagement, app marketers are now turning towards Push Notifications, which provide higher click-through and conversion...

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Happy Birthday Bill Gates: The Multiple Shades Of The Co-Founder of Microsoft

From “Tic-tac-toe” to “Microsoft”; the path to triumph he foresaw to become a successful entrepreneur transformed him to a...