push notification
Brief
Segmented Push Notification on Apps Has Higher Engagement Rate [REPORT]
One of the most important tasks for an app marketer is to ensure that users are actively engaging with the app. To create more engagement, app marketers are now turning towards Push Notifications, which provide higher click-through and conversion...
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NPCI’s Move Helping PhonePe and Google Pay to Strengthen their Duopoly in India’s UPI Market?
There are over 70 apps in India's UPI market, but the market is predominantly led by only two apps...
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