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Segmented Push Notification on Apps Has Higher Engagement Rate [REPORT]

push notification on apps
One of the most important tasks for an app marketer is to ensure that users are actively engaging with the app. To create more engagement, app marketers are now turning towards Push Notifications, which provide higher click-through and conversion rates. Most importantly, customers are all game for push notifications. According to a report by Localytics, 75% of the push...

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