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Apple iOS Is Losing Ground to Android In Mobile App Advertising Industry [STUDY]

mobile app eCPM on Andorid and iOS Q4 2016
We seem to have reached a crossroad in the battle for mobile platform dominance. For years now the two major players, Google's Android and Apple's iOS have been fighting it out, with Android commanding the lion's share of the market. According to a recent report from Gartner, Android commanded 81.7% of the smartphone shipments share compared to iOS's 17.9%...

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Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is...

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

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