Amidst the intensifying competition, the price of Netflix subscriptions in India has been slashed further.
Taking a cue from the success of its business strategy in India, Netflix, the well-known OTT entertainment player, has decided to slash the price of...
Netflix account sharing is not going to go away, albeit it's going to be price tagged. After turning a blind eye for years, Netflix is looking serious to clamp down on sharing passwords. The OTT major is currently testing...
Disney+ is slowly heading towards a big challenge that experts believe could prove fatal for the OTT major.
The performance of both the leading OTT players for the first three months, between January and March 2021, is out now and...
In the previous month, when news surfaced suggesting Netflix might crack down on password sharing worldwide, all hell broke loose. But worry not.
Netflix wants you to chill without you needing to snatch away access from your friends and family!
In...
Netflix account sharing will soon become a thing of the past as the OTT major is on the prowl. And it looks determined to weed out those accessing the platform without being the authorised owner of the account.
In a...
A month ago, we reported how Netflix might be brewing something interesting that could lead to a free Netflix subscription in India. Well, today, the day has finally arrived!
In a bid to strengthen their foothold in this country, the streaming...
The above graph represents the Netflix annual marketing expenses by segment, starting from fiscal 2010 to the recently completed year. The total marketing expenses of Netflix increased 11.9% year-over-year in 2019, to an all-time high of $2,652.5 million. Approximately...
The above graph represents the Netflix advertising expenses by year, starting from fiscal 2002 to the recently completed year. Netflix's advertising expenses during FY 2019 hit an all-time high of $1,879 million, up from $1,808 million in FY 2018....
The above represents the Netflix total marketing expenses by year, starting from the fiscal 2004 to the recently completed fiscal year. During the fiscal 2019, the OTT player has spent nearly 13.2% of its total annual revenue on marketing...
The above graph represents Netflix quarterly marketing expenses by segment, starting from fiscal Q1 2012 to Q4 2019. Netflix's total marketing expenses in Q4 2019 amounted to $878.94 million, worldwide. The video streaming giant has significantly increased its marketing...
