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PODCAST MARKETING – A new paradigm for the internet era

Over the past century communication between organizations and their customers has changed drastically, which started from print, television, radio, phone and fax, and now the fastest medium yet, the Internet. The theory of Computer-Mediated Communication (CMC) has become a part of everyday life. Research has suggested that CMC is not neutral: it can cause many changes in the way people communicate with one another.

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