mobile ads spending

Retail Advertisers Are Betting Big On Mobile: Clothing Accounts 30% Campaigns Alone [Report]

As penetration of smart devices (smartphones and Tablets) is ramping up, the trend of advertising is shifting to mobile platform. Now, 'Retail & Restaurant' brands are more focused on mobile advertising campaign in order to grab the attention of...

Increasing Use Of Location-Based Ads To Boost Mobile Messaging Ad Spend: To Reach $7.4 Billion By 2017

'Mobile advertising' has become one of the important subject that really deserves a lot to focus especially in the today's digital marketing world. At present, advertisers are looking for various forms of mobile marketing that are available for advertising,...

Despite Of High Time Spent And Adoption Rate, Mobile Advertisement Is Still Under-Spending: [STUDY]

From earlier report, the adoption rate of iOS and Android devices are two-folds than internet adoption and four-folds than PC adoption in US. Despite of this, the mobile platform is still lacking to make dollars from ads. However, a...

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NPCI Refuses To Ban Cryptocurrency Trades in India: Banks To Decide Their Individual Stance!

At a time when the fate of cryptocurrency acceptance hangs mid-air in India, the NCPI has made a massive...