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Retail Advertisers Are Betting Big On Mobile: Clothing Accounts 30% Campaigns Alone [Report]

As penetration of smart devices (smartphones and Tablets) is ramping up, the trend of advertising is shifting to mobile platform. Now, 'Retail & Restaurant' brands are more focused on mobile advertising campaign in order to grab the attention of significant number of users around. According to a recent report from the independent mobile advertising and data platform--Millennial Media--, Retail...

Increasing Use Of Location-Based Ads To Boost Mobile Messaging Ad Spend: To Reach $7.4 Billion By 2017

'Mobile advertising' has become one of the important subject that really deserves a lot to focus especially in the today's digital marketing world. At present, advertisers are looking for various forms of mobile marketing that are available for advertising, and mobile messaging is one of them. According to market analysis firm--Juniper Research--, advertising spend on mobile messaging will reach...

Despite Of High Time Spent And Adoption Rate, Mobile Advertisement Is Still Under-Spending: [STUDY]

From earlier report, the adoption rate of iOS and Android devices are two-folds than internet adoption and four-folds than PC adoption in US. Despite of this, the mobile platform is still lacking to make dollars from ads. However, a recent IAB report revealed that 63% of the top brand marketers increased their mobile advertisement last year and 72% are...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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