Marketers

Major Areas of Concern For Social Media Marketers In 2014 – Forecast! [STUDY]

As 2014 is approaching closer, marketers are busy conducting overall analysis of 2013 performances of their marketing efforts. Most of the marketers are conducting detailed analysis and piling up necessary data points, DOs and DON'Ts and important observations are...

Why Are Marketers Preferring Facebook Than Other Ad Networks [INFOGRAPHIC]

Facebook has become the most lucrative platform for advertisers as well as marketers in a short span of time. It has been regarded as one of the best social networking sites for promoting brands and products. Even, 94% of...

89% Facebook, 39% Twitter, 21% LinkedIn: Marketers To Use Social Networks

Facebook might still be the juggernaut of social media advertising, but Twitter takes the second-place silver medal. More advertisers will be turning to Twitter this year than YouTube, LinkedIn or Google+ to get at their customers’ eyeballs – and...

Social Media And Email: The Most Effective Marketing Channels In India [STUDY]

First let's talk about what social media is. Social media represents certain tools that are used to combine technology and social interaction with the use of words. These tools are typically internet or mobile based - A few that...

Latest News

Name Checked: BigBasket’s Rap On Daily Basket Tantamount To Bullying?

Whatever you do, don’t all put your ‘names’ in one ‘big’ basket? Get the hint?

Will ASCI’s New Guidelines Disrupt The Influencer Marketing Space?

Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for...

Leading The ‘E’V Regime: Amazon India’s Double Act With Mahindra Electric

When two behemoths in their respective market come together, expect the unexpected! Amazon India and Mahindra partnership unlocks the door of opportunities...

Bharti Airtel And Qualcomm Team Up Counter Jio In War Over 5G in India

Bharti Airtel has finally got a strong team player to counter the plans of Jio to dominate the 5G market of India.

Zomato Beefs Up Valuation Prior To IPO In Its Latest Fundraising Round!

Before heading to the stock market with an IPO, the homegrown food delivery startup Zomato beefs up its valuation by raising a...