Facebook might still be the juggernaut of social media advertising, but Twitter takes the second-place silver medal. More advertisers will be turning to Twitter this year than YouTube, LinkedIn or Google+ to get at their customers’ eyeballs – and their credit cards. Advertising agencies say their clients are still choosing Facebook above all social networks. While Facebook has a huge lead ahead of all its competitors, Google+ is growing quickly.
Facebook continues its dominance in marketing campaigns. In Q4 2011, 89 percent of agencies said they plan to utilize the medium for their clients going forward. This is followed by 39 percent planning to use Twitter, 36 percent choosing YouTube, 21 percent picking LinkedIn, and 18 percent opting for Google+. Note that this doesn’t necessarily mean the agencies will be using ads on these social networks; it just means they want to use the platforms to market for their clients, whether that be with ads, Facebook Pages, Google+ Pages, or other creative means. Twitter being in the second place that advertisers said they’d focus on in 2012. 39 percent of them said they would tell their clients to tweet their way to marketing success.
Following Twitter came YouTube at 36 percent, LinkedIn at 21 percent and Google+ at 18 percent. The survey also asked participants how they would help their clients approach mobile and other digital advertising in 2012.
The data comes from a survey conducted by marketing firm Strata , which found the media buying industry reported impressive growth during Q4 2011. 81 percent expect their clients approach to advertising and marketing to either increase or stay the same, which is up 14 percent based on the same figures reported in Q3 2011. While business and client spending on advertising is expected to continue to increase in 2012, the survey noted that digital advertising was flat during the fourth quarter, but mobile is building momentum.Mobile advertising is exploding: During the fourth quarter of 2011, mobile advertising was up 39 percent.