influencers

Indian Influencers Struggle: Huge Followings Don’t Guarantee Big Earnings

In India's rapidly evolving influencer marketing industry, platforms like Instagram and Amazon are continually innovating to create additional income streams for content creators. These platforms aim to help creators monetize their content through subscriptions, virtual gifting, and sales commissions....

Deepfake Pornography Targeting Female Influencers Rising At Alarming Rate: Beauty Industry Hit Hardest

The rise of deepfake pornography has surged in recent years, particularly with the skyrocketing social media usage. A survey conducted by Twicsy, a provider of various social media services, reveals that an alarming 84% of social media influencers have...

Instagram Prioritizes Quality Over Quantity: New Updates Open Doors for Original Content Creators

In the dynamic world of social media, where content reigns supreme, Instagram stands as one of the prominent platforms for creators to showcase their talents and connect with audiences worldwide. However, the landscape hasn't always been fair, with larger...

Influencer Marketing Spending in India doubled in just a year [REPORT]

Indian brands are showing unprecedented confidence in influencer marketing. The increasing influence of influencer marketing in India can be well understood from the recent report that highlights that over a third (33%) of Indian brands increased their social media...

The new TDS policy for influencers: Micro-influencers will be affected the most

Content creators and digital influencers are buys in calling chartered accountants, tax experts, and influencer marketing agencies to decode the impact of newly drafted Section 194R of the Income-tax Act, which applies to social media influencers, on their earnings. Influencers...

Social Media Influencers: Everything You Need to Know Before You Approach Them!

If you’re living in 2020, chances are you have at least one social media account open. More than ever before, marketers are wielding the power of social media to reach their target audiences through online space nowadays.  An average user...

Instagram Influencer Account: A Lot More To Access, Envisioned And Enjoy!

Instagram is working on a new account type specially designed for the influencers. The creator-specific account type will allow the users to have access to the new features Instagram is reportedly working on. These features will help users to...

Are You An Influencer: LinkedIn Has Got A Valuable Business Proposition For You !

Digital content space is heating up with each passing day. First, it was Facebook, followed by Google and now it’s time for LinkedIn to set its focus on data & information cleansing only to deliver most effective and valuable...
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Kharagpur Data Science Hackathon 2025: Bigger, Bolder, and More Exciting Than Ever!

The Kharagpur Data Analytics Group, a student-driven research society at IIT Kharagpur, proudly presents the 5th edition of the...
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