Isn't it surprising that despite India's immense population and rich musical heritage, local music streaming companies have consistently struggled to understand and cater to consumer preferences? This disconnect has led to their failure to attract and retain music lovers,...
Gaana is the most recent Indian player aiming to capture a sizeable share of the short video market. In the last one month, troves of all TikTok clones have debuted in the Indian market especially after the favorite platform...
The Times owned Gaana emerged as the top music streaming platform in India. It outpaced all peers by accounting a whopping 30% market share after garnering 150 million users in December 2019.
According to the study, Gaana controlled around 30%...
In case you hadn't noticed, India is in the midst of an unprecedented digital revolution. The events, that have transpired in the past two years, have culminated together to usher the world's second most populous nation into the digital...
