adwords

Google Inc. (GOOGL) Retargeting Search Campaigns Generate Greater ROI When Combined With Social !

Retargeting campaign - also known as remarketing campaign - combined with Google Inc. (NASDAQ:GOOGL) Search ad campaign and Social Media campaign, especially with Facebook Inc.  (NASDAQ:FB), brings more engagement and results in greater ROI, claims the recent study. In the last report on Retargeting we...

Facebook To Challenge Google AdWords: Inking Deal With Microsoft To Acquire Ad Server !

Yet another blow for Google ! Back in August last year we exposed Facebook-Microsoft Ad Server Deal (it was in early stage then) which is now in final stage. Facebook is reportedly inking the deal with Microsoft this week to...

Facebook’s Upcoming Ad Targeting Tool For Pages – An AdWords Killer?

This debate is showing no sign of drying out. And, with Facebook upcoming ‘Ad Targeting Tool’ its going to heat up further. Social media titan is reportedly working on new tool called ‘Ad Targeting’ for ‘Pages’. The upcoming tool...

How The Ban Over Google Will Impact Worldwide Internet Users !

Nearly 2.1 billion people are connected to the internet globally, 80 percent of whom refer Google for their searches. But what if Google were to be banned one day? What would happen then? Could these 80 percent users claim...

Industries That Paid Highest CPC To Google Advertisement In 2011

Google recently reported its 2011 total revenue that stood to $37.9 billion. With all our surprise, Google- unimpeded search giant till date – generated 96% of its total revenue in the year 2011 through ads. The ads are the primarily source of...

Adwords Video Ads and Much More: Google Tries To Oblige Advertisers

Google is strengthening its presence in advertisement market and with each passing day company is rolling out new offers and technologies to attract more number of clients. Google’s AdWord program has been presently rated as most preferred medium for...
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Google Boots Out 3 Immensely Popular Android Apps from Play Store: Questions About Content Policing Resurface

With such a flourishing wilderness of Android apps on the Google Play Store, there is every likelihood...
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Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited rallied on the stock market....

Can Facebook Be Trusted For Newly Announced Hosting and Shopping Services?

Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched interesting, new features to further...

When the Going Gets Tough, the Tough Gather Online

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that's not always possible. Or is...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take control of a new frontier,...