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Google Inc. (GOOGL) Retargeting Search Campaigns Generate Greater ROI When Combined With Social !

Retargeting campaign - also known as remarketing campaign - combined with Google Inc. (NASDAQ:GOOGL) Search ad campaign and Social Media campaign, especially with Facebook Inc.  (NASDAQ:FB), brings more engagement and results in greater ROI, claims the recent study.In the last report on Retargeting we analyzed its successful competence to drive positive ROI which has made it an integral part of digital marketing strategy along...

Facebook To Challenge Google AdWords: Inking Deal With Microsoft To Acquire Ad Server !

Yet another blow for Google ! Back in August last year we exposed Facebook-Microsoft Ad Server Deal (it was in early stage then) which is now in final stage. Facebook is reportedly inking the deal with Microsoft this week to venture into off-Facebook advertisement business by acquiring Atlas – an ad server Microsoft bought for $6.2 Billion back in 2007.According...

Facebook’s Upcoming Ad Targeting Tool For Pages – An AdWords Killer?

This debate is showing no sign of drying out. And, with Facebook upcoming ‘Ad Targeting Tool’ its going to heat up further. Social media titan is reportedly working on new tool called ‘Ad Targeting’ for ‘Pages’. The upcoming tool has been designed to make page updates more relevant, targeted and fans centric. Though, the new tool is still under limited...

How The Ban Over Google Will Impact Worldwide Internet Users !

Nearly 2.1 billion people are connected to the internet globally, 80 percent of whom refer Google for their searches. But what if Google were to be banned one day? What would happen then? Could these 80 percent users claim they wouldn't be affected by it?Google is more than just a search engine to nearly 1.68 billion internet users who...

Industries That Paid Highest CPC To Google Advertisement In 2011

Google recently reported its 2011 total revenue that stood to $37.9 billion. With all our surprise, Google- unimpeded search giant till date – generated 96% of its total revenue in the year 2011 through ads. The ads are the primarily source of income for Google which is constantly performing year-on-year. However, the year 2011 has marked a slight slip down - just...

Adwords Video Ads and Much More: Google Tries To Oblige Advertisers

Google is strengthening its presence in advertisement market and with each passing day company is rolling out new offers and technologies to attract more number of clients. Google’s AdWord program has been presently rated as most preferred medium for advertisement by marketing experts. Besides, it’s also offering $100 coupon for new sign up, which can be used for video...

Latest Briefs

WhatsApp Ads Coming From 2020, And That Shows How Desperate Facebook...

Facebook is all set to push ads into WhatsApp Stories from next year.During the Facebook Marketing Summit, held this week in the Netherlands, the...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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