Nearly 2.1 billion people are connected to the internet globally, 80 percent of whom refer Google for their searches. But what if Google were to be banned one day? What would happen then? Could these 80 percent users claim they wouldn’t be affected by it?
Google is more than just a search engine to nearly 1.68 billion internet users who look up absolutely anything – from synonyms, phrases, blurbs, to product information, news, insights, entertainment and more.
Since its inception Google has introduced various services like Google+, Chrome OS, Chrome Browser, YouTube, Google AdWords, Android OS and Google Docs etc. The company has taken the browsing experience beyond the browser to smartphones with its Android OS. This has changed the way the world accesses the internet.
Services introduced by Google have proven fruitful for the company as well as the users. Google’s services have spearheaded it into becoming one of the most successful internet companies worldwide. And given its track record, it could soon be making its way into the list of elite group of companies worth $200 billion market valuation. Recently, Google announced its financial report for FY-2011 which highlighted its revenue having touched $37.9 billion and is expected to reach $48 billion by the end of this year.
Google is associated with nearly 1 million sites, making it one of the biggest search engines on the planet. Google gets an average of 8.4 percent (1 billion) unique visits per month and daily page views of around 4.3 billion.
A ban on Google could directly affect 95 percent of the companies listed on it as it plays a major role in providing information and relevant content on services and products of the companies to the vast majority of internet users.
Companies find Google an effective medium of reaching out to their customer base. The ban over Google will significantly affect the online advertisement market (powered via Google Adwords) as a majority of advertisers and marketers prefer Google for their day-to-day marketing needs.
A ban on Google could cause turmoil amongst the host of companies who are invariably dependent on its services. Even as more and more children in the age group of 6 years refer Google for their searches; the level of user dependency is shooting through the roof.
Google’s ban could send us trailing back to the 90’s when users were dependent entirely on newspapers and radio for their daily dose of news and information.