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X Loses Major Advertisers: Disney Boosts Instagram with a 40% Surge in Ad Spending

Last month, many industry titans, such as Walt Disney, Apple, IBM and Comcast, abruptly halted their advertisements on the X platform. This abrupt move was triggered by Elon Musk's controversial antisemitic posts and comments on the X platform, which stirred...

Elon Musk’s Fury Towards Advertisers, Holding Them Responsible for the Future Demise of X

Elon Musk's response to advertisers who halted ads on X platform: Go. Fuckk. Yourself. Musk's outspoken and unapologetic style has fueled the ongoing debate surrounding free speech and responsible social media use. Elon Musk, known for his controversial posts on...

Elon Musk’s Arduous Efforts to Keep Users and Advertisers Hooked to X Platform

Since Elon Musk's acquisition of Twitter, now rebranded as X, the platform's trajectory has become a central focus among industry leaders and business analysts. X is on a rollercoaster, grappling with challenges like retaining and attracting new advertisers as...

Indian Companies Join Hands to Challenge Google’s Payment Policy, Intensify the Legal Battle

Alphabet-owned Google is facing growing discontent among streaming and e-publishing companies in India. The dissatisfaction has escalated with the addition of four new companies to the list of petitioners seeking legal recourse against Google's payments policy implementation. These companies,...

Google’s YouTube Ad Practices Under Fire for Misleading Advertisers

Google's ad business faces scrutiny once again as revelations from a recent Adalytics report expose the tech giant's violation of its own standards and cast doubt on the transparency of its advertising practices. Over the span of several years,...

Despite a worrisome decline in Twitter ad revenue Elon Musk remains optimistic about its promising future

Twitter is caught in a whirlwind of controversy in the tumultuous world of social media, and things are far from the sunny facade that Elon Musk presents. In a recent interview with the BBC, Musk confidently touted the return...

Mobile App Spending in 2022: Advertising dominates, reigning supreme with unmatched effectiveness

Mobile apps have become the cornerstone of our daily routines, reshaping the way we communicate, work, learn, entertain ourselves, and access information. Many companies, especially those in the realms of social media, gaming, and payment services, derive a significant...

Elon Musk to win back lost advertisers on Twitter, introducing new controls for ad placements

After taking over Twitter in October 2022, Elon Musk made several changes in the company. In an effort to reduce the platform's reliance on ad dollars, the CEO introduced the blue tick subscription for all users. However, these aggressive...

Twitter has already lost its top 50 advertisers: Losing its mojo as an advertising platform

Twitter has been making headlines ever since Elon Musk took over the company in October 2022. He, as temporary CEO, made several changes at the company, including the layoffs of thousands of employees, the end of the work-from-home culture...
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Amidst Zepto Raising $665 Million at Astounding Valuation India’s Quick Commerce Market Heats Up

India's quick commerce market is witnessing an unprecedented boom, fueled by continuous advancements by its key players. In a...
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