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Online Advertisement Industry 2011: CPC To Decrease But CTR Will Compensate

Online advertising market is growing at a rapid pace. In last few years numbers of online advertisers have increased by an exponential rate. Taking the view of the appreciation in online advertisement expenditures, a recent study was conducted which...

Facebook To Roll Out ‘Pay-Per-Engagement’ Ad Model: An End Of CPC ?

From last couple of months Facebook is on launch spree of various features to attract more advertisers. Maintaining the trend, today, it has  reported that company is running several tests on its Ad platform. The new test is in...

Twitter Rolls Out Self-Serve Ads To Engage Advertisers Directly

To strengthen its presence in ad industry, Twitter finally rolls out the most rumored  self-serve ad option for its ad platform. Currently the new launched option is in test mode and available for some of the advertisers only. This...

Mobile Advertisement Revenue To Reach $2.55 Billion By 2014 [Study]

Advertisement acts as a backbone for survival of  companies in worldwide market. It's also a major source of revenue for almost every social media network. Recent study suggests that revenue of social media advertising market will touch $5.5 billion...

Online Advertising Market in India is Expected to Cross $219 Million By 2011

Bubble of ‘Dot Com’ seems to be blowing again and, this time, in a much comprehensive manner. Social Media, E-commerce, Cloud computing and Dot Com acquisitions are surging like never before. Online Advertising Market is no exception and holding...
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TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to...
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Can ‘Made In India’ Twitter Alternative Replicate Twitter’s Success?

The popular microblogging platform Twitter has a new Indian clone and it is all set to capture the non-English users in the...

Worldwide Traditional PC Shipments by Quarter

The above graph represents the worldwide traditional PC shipments by quarter,...

TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short video app, TikTok. Many Chinese...

Google Is Changing the Face of Global Health

COVID-19 is easily the most catastrophic global health crisis of the 21st century. As July 2020 came to a close, case counts...