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Yahoo Inc (YHOO) and Mobile ad network Vserve.mobi have acquainted a prudent alliance to aid Yahoo to mobilize its mobile efforts throughout Southeast Asia, in addition to Singapore, Malaysia, the Philippines, Thailand and Vietnam. Vserv.mobi VP Vikas Gulati said...

Being as world’s second largest mobile market, India is one of the highly focused countries for advertisers, marketers and businesses. Around 81% consumers aged above 16 years use a mobile phone and 84% of them use pre-paid mobile services....

We told you months back and now it’s close to reality; Facebook is apparently working on a deal with Microsoft that could shift the whole paradigm of online advertising industry, and that too forever. The social networking titan has...

Organizations and people across the globe are showing more confidence in advertising as global advertising spend in first half 2012 is increased by 2.7% compare to same duration in 2011. And the growth is primarily driven by Internet Ad...

As numbers of mobile handsets are increasing in India, with similar fashion, opportunities in the mobile advertising are also augmenting across the country. Now-a-day, paid search and SMS are being used by marketers to reach at the doorstep of...

I know many of you have landed here feeling something really apprehensive. However, the facts are going to remain intact and probably surprising enough for many. In spite of 955 million users network Facebook is lagging much behind from...

Facebook has introduced a new promotional tool for pages called “Promote” that allows page admins’ to broadcast any story/update to millions of Facebook users in few hours. Though, the button is already there on pages for some time now,...

It seems that Facebook has got a long way to cover in the best interest of its advertisers and marketers. Unlike Google, Facebook is missing the robust ad management system to earn the confidence and loyalty among its revenue...

In our earlier post, I mentioned that Twitter might touch the 1 billion mark in its ad revenue in 2014 however it will be Facebook which will drive the growth of social media for next few years with significant...

United States is considered as the  2nd " internet country", with highest number of users. More and more people are becoming comfortable purchasing products online rather than spending time to do shopping outside, especially with their busy scheduled lives....