Netflix (NASDAQ:NFLX) is facing an unprecedented urgency to look beyond paid subscriptions and introduce an advertising support subscription tier. According to the latest report from J.P. Morgan, the need for a low-priced ad-supported tier, similar to Disney+ Hotstar, amid...

Netflix has been dominating the global streaming market for the past decade. The market equations, however, are changing fast as everyone is maturing in the game and is fast catching up now. This is the most important takeaway from Netflix’s...

The Content-based business model is probably going through the biggest challenge - the sustainability of the subscription model. Irrespective of the industry or nature of the content, companies are finding it hard to maintain the stickiness of their paying...

Netflix acquired Boss Fight Entertainment, a small independent video game studio based in Allen, Texas. With the acquisition of its third gaming studio on Match 24, 2022, the streaming giant expands its reach into the lucrative video game market. However,...

Netflix is the most popular OTT platform in the world, with over 221.8 million paid streaming subscribers as of December 2021. Everyone wants to watch movies, web series, and other forms of entertainment with their friends and family. However,...

Finally, there is good news for all the OTT subscribers in India, especially the ones who are Netflix subscribers. Netflix India has reduced the prices of its subscription plans to strengthen its user base in spite of intense competition...

From Halloween to Netflix, from real life to reel life, the South Korean Netflix show Squid Game has taken over the internet by storm and dominated Halloween as people were seen dressed as characters of Squid Games. The web...

: Amazon acquires MGM for a purchase price of $8.45 billion. This acquisition could have a far-reaching impact on the global OTT market. If you are a fan of classics such as Rocky, James Bond, Vikings, Handmaid’s Tales, Robocop, and more,...

In the previous month, when news surfaced suggesting Netflix might crack down on password sharing worldwide, all hell broke loose. But worry not. Netflix wants you to chill without you needing to snatch away access from your friends and family! In...

The pandemic induced lockdowns and self-imposed house arrests led to Indian consumers increasing their screen time drastically. And that, in turn, helped over-the-top platforms such as Netflix, Hotstar, Amazon Prime, etc., log more watch hours and onboard new users. But,...