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Festive Magic at Play: Video Content On Social Media Influences 80% of Indians’ Purchasing Decisions [REPORT]

India's festive season is just around the corner, and there is no good time for enthusiastic shoppers who are looking to snag some jaw-dropping deals on various products. A recent study conducted by YouGov and commissioned by Meta Platforms,...

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India as they have minted close to $7.3 billion in combined sales!E-commerce received a massive influx of new online shoppers as offline retail...

Xiaomi And Samsung Made The Most of Diwali Festival Season

The exploded adoption of smartphones in India has made festival seasons even more memorable. According to Counterpoint Research, smartphone sales in India during the Diwali festive season (October 9 - November 8, 2018) grew a significant 26% compared to...

Online Sales In UK Is Expected To Reach Record High In This Holiday Season !

We’ve all seen (and sometimes been ourselves) the frantic shopper running into a department store on December 24th – willing to grab anything simply so a loved one has a present to unwrap on Christmas Day. However, it could...

From Gujia to Pichkaris: Indian Festivals are Shaping the Future of Quick Commerce

India is a land of festivals, and these festivals typically drive huge demand for food, groceries and various other products ordered through e-commerce platforms. Interestingly, Holi, this year's first biggest festival celebrated on Monday, 25 March 2024, triggered a...

India Smartwatch Shipments Grew 74% YoY in 2023: A 3-Year-Old Brand Enters Top Five, Outpacing Samsung!

Smartwatches are selling like hotcakes. The adoption and usage of smartwatches in India have skyrocketed since the COVID-19 pandemic as people became more health conscious. According to IDC's latest report, the smartwatch shipments in India grew a whopping 73.7%...

India Smartphone Shipments Grew 25% YoY in Q4 2023: Samsung Slipped to Third Spot

India’s smartphone market has finally revived in Q4 2023 after five consecutive quarters of either declining or stagnant yearly growth in shipments. The noteworthy 25% YoY growth in smartphone shipments during the fourth quarter was primarily driven by the...

Netflix’s Global Paying Users Exceeded 260 Million in 2023: Strategic Marketing Spending Paid Off

Netflix, Inc. (NASDAQ: NFLX) has unveiled its financial results for the fourth quarter and the full fiscal year, ending December 31, 2023, and the results are noteworthy. The OTT streaming giant registered a 12.5% YoY and 3.4% QoQ growth...

India’s PC Market Bounces Back with 14% YoY Growth in Q3 2023, Consumer Segment Thrives

India's traditional PC market, comprising desktops, notebooks, and workstations, witnessed a remarkable resurgence in the third quarter ending September 30, 2023. After five consecutive years of declining shipments, PC vendors shipped 4.5 million units in Q3 2023, with an...

India’s Premium Smartphone Market Registered Highest Growth in Q3 2023 as 5G and Foldables Get More Affordable

India is experiencing a trend of premiumization in its smartphone market, with a growing demand for premium and ultra-premium devices, leading to increased sales and revenue for companies like Apple. Despite the flat yearly growth in the overall smartphone...
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Apple Q2 FY24 Earnings: Revenue Declines in All Major Markets and Products

Apple, Inc. (NASDAQ: AAPL) has unveiled its financial performance for the second quarter of fiscal 2024, ending on March...
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