Rituparnaa

Airtel, is on the brink of ending its 15-year-long relationship with creative agency, Rediffusion - Y&R. Rediffusion has handled the brand since its inception in 1995, and has been with it through various ups and downs.According to afaqs the account is on its way to JWT India.Apparently senior officials at JWT,were unavailable for comment. Looks like Rediff is having real tough time with two blows in the same month. Its only last week they lost Colgate-palmolive to Bates !! Apparently, Airtel has been "dissatisfied" with Rediffusion for quite a while now, with talks of it threatening to move out of the agency doing the rounds in many an agency hallway.

According to a research which was published in the year 2008, smoking is killing nearly a million people a year in India, exacting a higher toll than previously thought, but allied problems are often different to those seen in the West. A study published in the New England Journal of Medicine shows Indian smokers prefer traditional leaf-wrapped, hand-rolled "beedis" to manufactured filter brands, and are more likely to die of tuberculosis than cancer; and,they almost never quit.Smoking can cause enough damage to the lungs that the latent infection can no longer be contained, researchers said.As a result, tuberculosis is the most common cause of smoking-related deaths among Indian men. Also, smoking has a very harmful effect on the reproductive organs.

English has been the primary medium of communication for business executives the world over for many decades now. However due to the rise of Asian giants like China, Japan and India this is set to change. Coupled with globalization and adoption of the internet in all spheres of life this change is further likely to accelerate.A quick look at the report from Google further strengthens the argument that this will be a century where CJK (Chinese, Japanese, Korean) and FIGS (French, Italian, German, Spanish) will dominate the internet in general and business communications specifically.

Nine Indian agencies bagged 21 awards in various categories at the Promotion Marketing Awards of Asia (PMAA) 2010 . Mudra Max, Jagran Solutions and JWT lead the pack with two golds each. The PMAA takes into account the idea,...

STAR CJ Alive has finally been launched after a long delay. Positioned as a premium home shopping channel, STAR CJ Alive is part of STAR CJ Network, which is a joint venture between STAR Group and South Korea's CJ...

Finally the nominations of AdFest have been announced and the winners of ADFEST 2010 will be unveiled this week on www.adfest.com.Ten Indian creative agencies have been shortlisted at AdFest 2010, namely JWT, Ogilvy India, TapRoot India, Leo Burnett, Creativeland Asia, McCann Worldgroup, Rediffusion Y&R, BBDO India, Publicis Communications and Contract Advertising.

After winning the Indonesian Open last month, the current world no.2 Saina Nehwal received Rs.25 lakh cash prize from Andhra Pradesh CM K Rosaiah which is so far the biggest amount she has ever received. However, this is going to change soon as ,Saina Nehwal, aged 20, is now poised to earn much more per brand association, as the three spectacular championship wins in quick succession has made her the ad world's new poster girl, displacing tennis star Sania Mirza from the top spot.

Close your eyes and imagine you haven't seen the world ever. All you can see and feel is darkness around you. How does that make you feel? Eyes are very important for the human body. It helps the human body to do its tasks with coordination. Without them, you won't be able to see the beauty of this wonderful world. Eyes are the windows of the soul. So, it is extremely important that we take good care of this precious organ of our body.

There are some people in this world who have been successfully able to mark their presence in their respective domain. Their continuous effort, determination and grit have made them not only a huge success in their own field but have also helped them garner accolades from all segments. Here is a list of such extraordinary human beings, the top 10 richest people in the world whose life can serve as an inspiration to many. Read on.

The electronics major has just completed a review process of its media agency of record, and has retained the incumbent Lintas Media Group, in a year which has been dotted with high-profile media pitches! The other agencies in the...