Pranav Poddar

The Cupertino giant, Apple Inc. (NASDAQ:AAPL), with a valuation of $586 billion (as of May 2016) is one of the world’s most trusted premium brand. Recently, the company filed trademark infringement cases against Mobile Star LLC for selling counterfeit iPhone...

The first half of 2016 turned out quite average for the Indian smartphone market. However, the smartphone shipments in India Q3 2016 is expected to clock a record figure of 35 million units, registering a 21% QoQ growth and...

Free Wi-Fi is a boon for internet users. India, a home for 1.3 billion people, got free Wi-Fi services by Google and Railtel across 23 railway stations. According to reports citing IANS, Patna is the top user of this...

Staying connected has become an integral part of life, most of which is catalysed by our smartphones. We need and have an app for every task- shopping, banking, learning, payments, medical facilities and the list goes on. It is...

After two consecutive recalls of Samsung Galaxy Note 7, Samsung Electronics Co Ltd. (KRX:005930) finally decided to halt the entire production. This is a good decision for Samsung to avoid further mishaps. Branding Brand recently conducted a survey from October...

Apple products are mostly criticised for being over-priced in comparison to other devices with more or less similar features. Most of the time, critics choose to overlook the supreme quality of Apple products. A recent study by Cleveland Clinic,...

The South Korean Giant, Samsung Electronics Co Ltd. (KRX:005930), has finally decided to scrap its flagship device Galaxy Note 7. Since its launch, there has been a lot of complaints about the batteries catching fire. Soon, the company announced...

In an online business, customer service experience plays a pivotal role. It shapes the future relationship between the customers and the brand. A better service leads to higher rate of customer retention and also adds new customers to the...

The Taiwanese company HTC Corp (TPE:2498) has a struggling tale for a very long time. In spite of its beautifully designed, feature loaded smartphones, it has been failing to make its mark in the market. The company had made several...

India has the second highest population in the world at around 1.33 billion. According to a new employment-unemployment (EU) survey conducted by Labour Bureau, the unemployment rate in India has shot up to a five-year high of 5%. Way...