Aarzu Khan

The exploded adoption of the internet by businesses can be well understood with the fact that 329.3 million domains names across all top-level domains (TLDs) were registered by the end of 2016. However, if we include all the sub-domains...

It's no more a secret that India is one of the fastest growing economies worldwide, driven by the exploded adoption of the internet and mobile. The country has been marked as the second highest growth potential market. Consequently, investors...

The surge of enthusiasm and massive consumer spending that accompany the launch of every new Apple iPhone or Samsung Galaxy phone is a testament to the power of today's mobile sector. It's no wonder then that many businesses view...

There has been a definite rise in the importance given to mobile web presence over recent years. It’s easy to see why. You only have to take a look at industry data, and you can see that use of...

The medical profession is considered as one of the oldest and humanitarian professions in India. Doctors are being ‘worshipped’ and treated life savers. However, it is unfortunate to see that doctors are always in fear as the storm of...

Engineering as a career has been attracting thousands of students every year in India and the number of aspirants taking the engineering entrance exam each year is the evidence to this fact. The worrisome scenario of engineering graduates in India...

The exploded growth in mobile adoption and ongoing massive enhancement in internet infrastructure in India have helped some of the market leaders in cloud telephony, also known as Voice Over Internet Protocol (VoIP), to push the envelope. Companies offering cloud...

Getting past customers to purchase again is several times cheaper than acquiring new clients. This statement is especially true for a crowded eCommerce market where ads, clicks and conversions constantly rise in cost.  That’s why online entrepreneurs should pay...

After Flipkart's largest-ever round of funding, other Indian unicorns have apparently set their eyes on raising billions of dollars in their next round of funding. Mobile Wallet platform Paytm, the most aggressive player among all, is reportedly in talks...

The advancement in technology and network infrastructure has triggered an unprecedented competition among web professionals, who are willing to launch their business online. Despite growing adoption of mobile apps, a website is still the preferred gateway to the online business. While there...