What Mobile First Indexing Means for You – The Facts Explained

Must Read

Google Wanted To Acquire Facebook But The Objective Was Quite Concerning!

Can you imagine how powerful Google would have been today if it had access to monstrous amount...

How Video Conferencing Services Are Changing Conference Calls

Video conferencing has become something of a norm during the COVID-19 crisis, but even before the virus...

Microsoft To Acquire TikTok In the US?

The rumours are making rounds that Microsoft may acquire TikTok to keep the popular short video sharing...

There has been a definite rise in the importance given to mobile web presence over recent years. It’s easy to see why. You only have to take a look at industry data, and you can see that use of mobile devices to browse the Internet has now overtaken use of desktop devices. This year, mobile is most definitely taking centre stage, with the much awaited mobile first index becoming a reality.

Google first started recognising the importance of mobile in web search, and user experience, back in 2015. This was when it announced changes to its algorithm that led to a differentiation between mobile friendly websites and those that were not mobile friendly. The event became known as Mobilegeddon. Now Google is taking things one step further with the introduction of the mobile first index.

What does mobile first indexing mean?

When Google discovers a web page, it stores information about it in its databases. This information is then used to create rankings when a search is made. Traditionally, the information, known as an index, has been taken from the desktop version of a website. The problem with this is that, although the content of mobile web pages is taken into account during the ranking process, it’s not used to create the index. Weighting is therefore towards desktop.

Advertisements

Given that more people now use mobile devices to complete web searches, it’s been necessary for this to change. This is where mobile first indexing comes in. When it becomes a reality, likely to be in late 2017, the mobile first index will be created using the mobile version of a website, not the desktop. So, what does this mean for you?

What can you expect from mobile first indexing?

The answer to this question is going to depend on what type of web presence you already have. The most impact is going to be felt by those businesses that have separate desktop and mobile websites. If this applies to your business then you may lose out on search rankings if you have different content on the two sites. For instance, if you have rel=alternate and canonical tags setup Google may only actually see what is on your mobile site when it crawls the web. Obviously, this is not a good thing for you, and you may want to think about adopting responsive web design which is the recommendation from Google.

Most modern web design professionals, such as Quikclicks make use of responsive web design. If you use responsive web design then Google should be able to see exactly the same thing for your mobile presence as it did for your desktop content. That is not to say, you should still take action to ensure your content is optimised for mobile as much as it can be. This involves thinking about mobile first and making sure that the font you use can easily be read using a mobile device and that links can be accessed easily, using a touchscreen.

If you do not have a mobile web presence at all then Google will still be able to see your desktop content. In this respect, mobile first indexing should have no effect. That being said, if you do not have a mobile web presence you risk losing out on a substantial potential customer base.

Hopefully, you now have a better understanding of the mobile first index. You should be able to recognise what it means for you, and how well prepared you are.

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12...

Google Is Shutting Down Google Play Music

Google Play Music will soon be buried in Google's graveyard. The company has announced that by December the service will be completely...

The Lawsuit That Could Force Apple To Exit China Market

It seems like China is now turning up the heat and is ready to take some really hostile measures after being worn...

Global E-commerce Sales to Reach $3.9 Trillion in 2020 [REPORT]

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of...

OYO Gets New CEO And Merger To Boost Its Business In Japan

The hospitality industry has been one of the worst-hit due to COVID-19. The pandemic left the sector heavily crippled and forced many...

Microsoft Confirms That Buying TikTok Is On The Cards!

Putting an end to all speculations Microsoft has confirmed that the company is actively exploring options to buy TikTok. The Redmond giant...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This