Aarzu Khan

Uber: 39 Facts About The Most Controversial Yet Most Valued Startup

Uber is world's most valued startup having a valuation soaring to $72 billion in February 2018. Despite all hullabaloo, that company has gone through in the recent past, Uber is still scaling new heights by adding new marketers at...

Brands Fail to Deliver On Their Promise of Personalisation From Collected Consumers’ Data [STUDY]

In the era of internet and smartphone where 'Data' is dubbed as 'New Oil', almost every brand is trying to capture as much data as possible of their customers. Be it their online shopping habits, time spends on apps, device preferences or...

Pivotal Online Video Trends to Keep Tabs On In 2018

While it isn’t possible to predict what trends will surface and gain a footing in 2018, there are several likely candidates that are already making waves. Some of these online video trends have been slowly growing for some time,...

Facebook Is Losing Big Time To Google: Referral Traffic Down by 25% in 2017 [REPORT]

Despite the swelling user base and increasing profit with each passing quarter, Facebook Inc. (NASDAQ:FB) is finding it tough to compete with Google, when it comes to generating referral traffic to brand websites. After dominating the referral traffic market...

Why Small Businesses Are Losing Out on Clients Every Day

For upstart companies or small businesses, client acquisition and retention is at the top of a long list of priorities. Indeed, a huge portion of a small company’s budget will likely go toward servicing clients and attempting to strike...

Deciphering The New Strategy of Facebook: Less Is More

It is said that all publicity is good publicity, but you’ll forgive Mark Zuckerberg and company for clinging to another idiom these days: “this too shall pass.” No, this doesn’t - even remotely - mean that Facebook Inc. (NASDAQ:FB) is...

Twitter Finally Achieves Something It Was Gunning For 12 Years

In its 12 years of history, it is the very first time when Twitter Inc. (NYSE:TWTR) has achieved something it was trying for long -  recoding a profitable quarter. The micro-blogging social network has reported GAAP net income of...

Facebook Q4 2017 Results: The Side Effects Of Rising Revenue Are Visible Now

Facebook Inc. (NASDAQ:FB) has announced Q4 2017 results and the first glance of it makes us visualise the promising future of the world's largest online social networking community. Led by Mark Zuckerberg, the company beat market expectation in terms of...

Salesforce Implementation: 10 Steps To Make It Successful

Salesforce is arguably the most popular CRM (Customer Relationship Management) solutions provider in the current market. It has a range of cloud-based products/services comprising of Sales Cloud, Service Cloud, Marketing Cloud, Analytics Cloud, Community Cloud, etc. These services are...

The New Age Sellers Are Making Most of “Amazon Repricers” To Boost Their Sales

The turn of the century has provided anyone with the possibility to turn to trading as a profession. Historically speaking, Amazon, eBay, and related e-commerce hosts can be considered to be the New Frontier of the trade market, making...

About Me

A full-time data scientists and a part-time industry analyst; still learning power of effective presentation and firm believer of the thought "Numbers are always magical". Love to be in the network of people who 'know' how to respect their time and keep others engaged in meaningful activities.
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AI & Healthcare Drive India’s DeepTech Innovation: 922 Patents Filed Since 2008

India, with its burgeoning startup ecosystem and relentless technological advancements, is witnessing an unprecedented surge in patent filings. According...
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