Mobile ad spending

Global Mobile Advertisement Industry is witnessing a significant shift since last few quarters. While many verticals remained the most favorites for mobile advertisers in terms of overall size, there are also few that registered highest growth. According to latest...

At this time, advertisers could see a massive opportunity on mobile platform. As the number of mobile handsets are ramping up, in similar fashion, marketers are also trying to monetize their business on the platform (mobile). There are still...

It is very clear that Facebook wants to pull as many mobile users as possible to further more increase its user base. There is another study to prove this strategy. The  analysis is based on 2 million ad clicks and...