X’s $13 Billion Debt Strain on Banks: Can Elon Musk’s Verbal Promises Shield Them from Losses?

In October 2022, Elon Musk made headlines with his astonishing $43 billion acquisition of Twitter, a move facilitated by a substantial $13 billion loan from prominent financial institutions. However, since then, the social media platform has been facing challenges...

X Advertising Revenue Drops Nearly 40% in 2023: Can Subscription Push Fill the Gap?

Elon Musk's owned X, formerly Twitter, continues to grapple with a substantial dip in its advertising revenue. The social media platform is estimated to generate roughly $2.5 billion in advertising revenue in 2023, a nearly 40% decline from the...

Elon Musk’s Fury Towards Advertisers, Holding Them Responsible for the Future Demise of X

Elon Musk's response to advertisers who halted ads on X platform: Go. Fuckk. Yourself. Musk's outspoken and unapologetic style has fueled the ongoing debate surrounding free speech and responsible social media use. Elon Musk, known for his controversial posts on...

Elon Musk’s Arduous Efforts to Keep Users and Advertisers Hooked to X Platform

Since Elon Musk's acquisition of Twitter, now rebranded as X, the platform's trajectory has become a central focus among industry leaders and business analysts. X is on a rollercoaster, grappling with challenges like retaining and attracting new advertisers as...

Twitter Becomes X: Elon Musk’s First Step to Transform Twitter into A Super App

Twitter becomes X; the name of the company, logo, URL, and most of the features of the once-called microblogging platform. On July 23, 2023, Elon Musk made an announcement on Twitter that he would bid farewell to the old Twitter...

Meta’s Threads: An Emerging Threat to Twitter’s Dominance?

Meta has finally launched Threads, a text-based social media platform. It is currently available on the Apple App Store and Google Play Store. Interestingly, Threads passed 5 million sign-ups within the first four hours of its public launch, reveals...

Karnataka HC Ruling Against Twitter Triggers the Debate on Freedom of Speech and Government Regulation

In a recent legal showdown between Twitter and the Indian government, the Karnataka High Court dismissed the social media giant's plea challenging the central government's orders to block tweets and accounts. Additionally, a staggering fine of Rs 50 lakh...

Despite a worrisome decline in Twitter ad revenue Elon Musk remains optimistic about its promising future

Twitter is caught in a whirlwind of controversy in the tumultuous world of social media, and things are far from the sunny facade that Elon Musk presents. In a recent interview with the BBC, Musk confidently touted the return...

Elon Musk will sell Twitter if a buyer satisfies these criteria

The twists and turns that Twitter has gone through under the leadership of Elon Musk have triggered many debates on the possible future of the microblogging social media platform. One of these debates is related to Musk selling Twitter,...

Twitter’s new API subscription plan: Elon Musk’s latest attempt to reshape the microblogging platform

Twitter, under the ownership of Elon Musk, has been stirring up quite a bit of buzz lately. With the introduction of new subscription-based services, Twitter has found itself in the midst of controversy and criticism. CEO Musk, once again,...
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Paytm App Downloads and User Engagement Take a Nosedive Post RBI Measures

The regulatory measures imposed on Paytm Payments Bank by the Reserve Bank of India (RBI) have had a direct...
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