The Body Shop Filed for Bankruptcy: A Result of Failure to Adapt to Changing Consumer Habits

The intensifying competition from online retailers and evolving consumer habits have prompted one of the most popular and biggest beauty retailers to cease operations in key markets. The Body Shop, a renowned UK-based cosmetics company, has recently filed for...

India’s Quick Commerce Market Heats Up: Flipkart Is Entering With New Strategies

The concept of quick commerce in India, ensuring the delivery of groceries and various items within 10 to 20 minutes, seemed like a dream a few years ago. However, the competition in this sector is currently intensifying, with dominant...

Amazon Bets Big on Unbranded Bazaar in India: Aggressive Price Strategy to Conquer Tier II and III Cities?

Indians consistently prioritize price over brand recognition, and Amazon seems to have realised this trend. The e-commerce giant is strategically betting on its soon-to-be-launched low-price shopping platform, "Bazaar", aiming to woo value-conscious customers across tier II, III and IV...

Swiggy Delivered Double-Digit Revenue Growth in FY23, But IPO Hopes Hinge on Turning Red Ink Blue

Swiggy, India's online food and grocery-delivery company, has recently filed its financial statements for fiscal 2023, ending on March 31, 2023, and the results are noteworthy. The company reported an impressive 45% YoY growth in its operating revenue, amounting...

Swiggy’s Rs 10 Platform Fee Experiment: A Bite Out of Budget-Friendly Customers in India?

Swiggy will soon introduce a platform fee of Rs 10, a jaw-dropping increase of over 3X from the current Rs 3 levied on most customers in India. The online food and grocery delivery firm has already begun teasing this...

Zomato Plays the Long Game: Prioritizes Brand Identity Over Super App Ambitions, Ditches International Dreams

Zomato has been making waves in recent months with its strategic business restructuring decisions in a bid to strengthen its dominance in India's fiercely competitive food delivery sector. A crucial part of this strategy involves making Blinkit, its quick...

Flipkart Internet Shines With 42% YoY Revenue Surge in FY23, Investment in Logistics Pays Off

Flipkart, India's e-commerce giant owned by Walmart, has unveiled its financial results for fiscal 2023, ending March 31, 2023. The heartbeat of Flipkart's marketplace operations, Flipkart Internet, showcased an impressive 42% YoY growth in operating revenue, from Rs 10,477...

Swiggy and Zomato Lock Horns in India’s Food Delivery Price War: Enough to Entice New Customers?

In India's rapidly expanding online food delivery landscape, industry frontrunners Zomato and Swiggy are revamping their strategies to appeal to a growing demographic of budget-conscious consumers, specifically focusing on students and job-seekers. As the conventional methods of customer acquisition...

Shein IPO 2024: From Fast-Fashion Royalty to Global Controversies and Challenges

Shein, the Chinese fashion retailer, has silently filed for an initial public offering (IPO) in the United States. This latest move confirms earlier speculations and underscores the company's intention to extend its global presence. With a current known valuation...

Amazon Records Its Best-Ever Festive Season Sale in India: Welcomed Over 15 Lakh New Customers

India is a festival-rich country, which not only amplifies the spirit of celebration but also fuels a surge in shopping enthusiasm. Amazon (NASDAQ: AMZN), the global e-commerce titan, strategically unveils its Festive Season Sale at least two times a...
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Paytm App Downloads and User Engagement Take a Nosedive Post RBI Measures

The regulatory measures imposed on Paytm Payments Bank by the Reserve Bank of India (RBI) have had a direct...
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