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[D’Dialogue] E-Stores Must Focus On Real Time Personalised Offerings, Says Avlesh Singh, Co-Founder, WebEngage! [Interview]
Indian E-Stores have just scratched the surface of the total E-commerce market in India. Internet users are looking for a more personalized experience, tweaked in real-time, based upon their interest, search and requirements though. Therefore, it’s important for E-commerce players to track, analyse, customise and present the concept to site visitors in real time. There are tens of tool,...