Tag: mobile media consumption

Now-a-days, mobile devices have become one of the integrated parts of global media consumption. The prevalence of smart devices (smartphones and tablets) has opened an opportunity for marketers to connect advertising to the physical world. Mobile search has continuously been increasing over past few years; the search spend on mobile device grew up 250% Y/Y in Q2 2012. At...

In 2011, mobile media revenue--consumers spending on media contents, apps and services on their mobile devices-- first time surpassed $100 billion figure worldwide.  A research analysis firm—Strategy Analytics—has reportedly stated that the consumers mobile media is going to surge $138.2 billion in 2012, up 13.4% from $121.8 billion in 2011, while advertisers mobile media consumption are expected to soar...