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Twitter Video Ads Between 31 – 60 Seconds In Length Seize Greater ROI [STUDY]

Twitter video ad view rate q4 2016
The year 2016 was largely about video ads. Video ads not only set new trends over the year, but they also paved the way for more innovative advertising products and strategies across various digital platforms. In this regard, Twitter Inc. (NYSE:TWTR) was able to effectively reduce costs across several metrics and improve Direct Response products by switching to a...

Facebook Advertising: Make Your Video Ads Only 30-60 Seconds Long [REPORT]

facebok video views q2 2016
Video ads are setting new trends in the marketing world. These are more interesting and attractive in comparison to a banner or static ads. Since messages can be delivered more easily and interestingly, video ads are gaining immense popularity. Video ads are expected to garner a lot of attention almost instantly. There are several factors that play a pivotal...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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