cmo council

60% B2B Decision-Makers Are Moderately Influenced With Online Content [STUDY]

If content is king, then content marketing is the royal way of connecting marketers and consumers. Undoubtedly, its is a prime way to reach business-to-business (B2B) decision-makers, and a good number of these executives say content does sway them...
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Customer Frustration Rising at Paytm Payments Bank: 150x YoY Surge in Complaints

User complaints can have severe repercussions for any B2C business, particularly operating in the fintech sector where daily financial...
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