Apparel

Why Offline Retailers in India Face an Uphill Battle With End-of-Season Sales Despite Giving Massive Discounts?

Retail is one of the fastest-growing sectors in India, particularly in the apparel category. Brands are leaving no stone unturned in their quest to lure customers by giving them jaw-dropping discounts and coupons. However, the buzz and excitement usually...
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NPCI’s Move Helping PhonePe and Google Pay to Strengthen their Duopoly in India’s UPI Market?

There are over 70 apps in India's UPI market, but the market is predominantly led by only two apps...
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