Amazon Bazaar
Brief
Amazon Bets Big on Unbranded Bazaar in India: Aggressive Price Strategy to Conquer Tier II and III Cities?
Dazeinfo -
Indians consistently prioritize price over brand recognition, and Amazon seems to have realised this trend. The e-commerce giant is strategically betting on its soon-to-be-launched low-price shopping platform, "Bazaar", aiming to woo value-conscious customers across tier II, III and IV...
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