Brief

Just how digital marketing is going to change over the next ten years is anyone’s guess. Even high-ranking executives at Google probably don’t have a solid grasp of how businesses and consumers will interact with each other in 2030....

The technology advancement has trigged the explosion in content consumption, especially of audio and video content. While video content is still pegged to high-speed internet connectivity, the adoption of audio content has been on the rise. This has helped...

Fraudulent practises regarding app installs have been on the rise for some time now. As reported by e-marketer, the amount of mobile app install fraud has nearly tripled in the past 12 months. Let's have a look at this...

The over-the-top (OTT) platforms that India has had at its disposal in the recent times has been insane. Other than the usual suspects in Netflix and Amazon Prime Video, its great to see India developing its own OTT subscription...

The product is ready after much designing, planning, and execution. What is it that is required now? An in-detail description and functionality manual that is flawless, yet something that is easy to understand and follow by the user. What...

Joining an all-star digital marketing team on one’s favourite agency is every online marketer’s dream. A survey by The Manifest showed that 50% of businesses use a marketing agency for help with their internet marketing efforts. Digital marketers are crucial to...

Google, owned by Alphabet Inc. (NASDAQ: GOOGL), has estimated that at the end of 2018, the number of devices running Android Pie will be more than the number of devices that were running Android Oreo at the end of 2017. This has come...

Xiaomi India has recently announced that it will be launching the next model of its flagship Note Pro line on November 22, 2018. The much-awaited Xiaomi Redmi Note 6 Pro will go on sale in India on the 23 November at...

Netflix has reportedly been testing a subscription plan which is targeted only for mobile users. This Netflix mobile-only subscription plan would cut the membership cost by approximately 50%. However, it will only be valid on mobile devices like smartphones,...

Apple Inc. (NASDAQ:AAPL) had been rumoured to be looking to introduce a FaceTime feature into their Apple Watches for some time. However, today, the U.S. Patent and Trademark Office just granted a patent to Apple regarding a special band...