realtime search results

How far can you go when your product is almost reaching to its saturation level ? That's exactly Google is trying to do these days. In order to compete with Facebook & Twitter, which are slowly covering up Google's source of revenue from ads, Google is trying to produce better way of search results display. Company is trying to flunk the traditional way of search results by testing a feature that displays live-updating search results as you type your search query, no keystroke on “Enter” or “Return” required.