How far can you go when your product is almost reaching to its saturation level ? That’s exactly Google is trying to do these days. In order to compete with Facebook & Twitter, which are slowly covering up Google’s source of revenue from ads, Google is trying to produce better way of search results display. Company is trying to flunk the traditional way of search results by testing a feature that displays live-updating search results as you type your search query, no keystroke on “Enter” or “Return” required.

When you try to type something in Google’s search text box, its shifts its location automatically at the top of the page and rest of the page will display the preview of results which will get produced based on your keyword entered by you. As you will type more, results will change automatically in real time. Results are changed to match what you type as you go, kind of like a Firefox page search, Spotlight on the Mac, or Windows 7’s “Search programs and files” field in the start menu.

Currently these live search results are not available to normal visitors as Google has incubated a habit of R&D with its search results. Some of those results come out as a new feature and many never get a chance to get a life. Company tests these feature with very limited set of selective users. Google releases new search features to the public all the time; just last week it launched Google Apps Search, which searches Google’s Gmail, Docs and Sites web apps.

Google makes its money by displaying contextual ads based on your searches. You’d think this would make that more challenging, but as far as we can tell from the video, those ads are updated live along with your search results.

One of the Bloggers Rob Ousbey was fortunate to discover this feature which later confirmed by various many other such “testers” and bloggers. He managed to records a video of this feature, which we have embedded for your preview below :

httpv://www.youtube.com/watch?v=Ty71OxyQKKc&feature=player_embedded#!