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Sony India retains Lintas

The electronics major has just completed a review process of its media agency of record, and has retained the incumbent Lintas Media Group, in a year which has been dotted with high-profile media pitches! The other agencies in the fray were Mindshare India and Madison Media. The size of the business is more than Rs 100 crore.In mid-2006 Lintas...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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