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With 53% Social Media Impressions, Phablet Users Beat Smartphone And Tablet Users: Ad Engagement is Much Higher During Evenings [Report]

Samsung Electronics Co. Ltd. (KRX:005930) came up with the idea of mass-producing a device which combined the functionality of a large screen smartphone along with the small screen size of a tablet, and thus the modern phablet device was born. The...

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What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...