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Mobile Advertising Spending Increased By 100% In All Categories During 2013: Rich Media And Video Ads Have A Higher Impact!
The year 2013 was the year advertising officially went mobile in a big way. Mobile advertising revenues surged 105% in 2013 capturing US$18 Billion in sales, and the entertainment and retail categories were among the biggest spenders. By the end of 2015, there will be an estimated 2 billion smartphone users on the planet, effectively pushing the annual spending on mobile...