Millenial Media 2013

Mobile Advertising Spending Increased By 100% In All Categories During 2013: Rich Media And Video Ads Have A Higher Impact!

The year 2013 was the year advertising officially went mobile in a big way. Mobile advertising revenues surged 105% in 2013 capturing US$18 Billion in sales, and the entertainment and retail categories were among the biggest spenders. By the end of...

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What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...