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Why Is Google Paying Rival Apple $3 Billion In Licensing Fee?

google paying to Apple for search engine on iOS devices
Apple Inc. (NASDAQ:AAPL) and Google are two of the most recognizable names in the tech industry. Both companies were responsible for pioneering the smartphone revolution nearly a decade ago that now engulfs the entire world. Google is the gateway to the modern internet, while Apple moulded the smartphone into what it is today. Billions of people across the globe...

Twitter Mobile Ads More Effective And Responsive Than Facebook Ads [Report]

In our earlier post, I mentioned that Twitter might touch the 1 billion mark in its ad revenue in 2014 however it will be Facebook which will drive the growth of social media for next few years with significant differences. Interestingly, the latest report from TBG Digitals shows that ads on Twitter page (especially on mobile) showing more impact on the...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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