Entrepreneurship

The explosive adoption of mobile phone and internet in India has given wings to mobile advertisers and brands who are always looking for clutter-breaking ways to attract potential buyers. With 1.17 billion mobile users in India, marketers have been...

With nearly 450 million internet users in India, the country is all set to witness the digital content revolution in 2017. The exploded adoption of mobile and internet, along with the availability of information on people's fingertips have given...

A recently released study by IBM revealed some pretty damning facts about the Indian startup scene - only 1 in 10 startups manage to survive for more than five years. IBM's study, titled "Entrepreneurial India" is based on interviews...

Getting past customers to purchase again is several times cheaper than acquiring new clients. This statement is especially true for a crowded eCommerce market where ads, clicks and conversions constantly rise in cost.  That’s why online entrepreneurs should pay...

The new Forbes 2017 Billionaires List suggests that the number of billionaires has risen from just 1,810 in 2016 to about 2,043 for the year 2017 - A whopping 13% increase in the number of billionaires in the world! This year's...

E-commerce is one of the fastest growing fields of online business. The US Department of Commerce announced in a recently published report that the e-Commerce sales in 2016 totalled about $394.9 billion, which is a 15.1% increase in comparison...

Startup success stories have become as common as bedtime stories in 2017. However, these success stories are mostly written by the ones that succeed, very few people get a glimpse of the darker side that harbours broken dreams and...

Everyone wants success. Some burn down the world for it, some take the easy step, and some step out of their comfort zones. Irrespective of what you do, success is not going to come instantly; Hard work is the...

"Art of War", written by a Chinese master strategist, Sun Tzu, over 2,500 years ago, lays out an effective strategic philosophy that has proven itself over millennia and still, holds true for all kinds of endeavours. This time proof guide...

Do you have a great business idea that you're working on? Are you about ready to invest capital into it? Not so fast. According to the Small Business Administration, only 50 percent of all new businesses survive beyond the first...