The Social media industry has a new agenda, that of scaling up to next generation computation. The nature of the industry itself implies that a relatively small number of players control the global social networking eco system and this is leading to a vigorous battle on this front.. Google has been pinched by the core due to enormous rise of Facebook and company barely has anything in hand which can encounter such situation, besides being just a spectator; atleast for now.
Facebook has decided to implement a new feature in it's addictive social networking site called “Places” which allows FB users to share their locations with friends & relatives. With this, the company has extended its reach into the real world from the virtual one at a time when there is significant concerns about privacy, which caught it in the wrong foot. Facebook however. expects acceleration in sales ad revenue with Places.